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| Chanel's Lipstick Webpage |
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| Sephora's Lipstick Webpage |
Introduction:
SEO is an important consideration for marketers
because it allows consumers to come across their webpage by searching for
specific keywords that is related to the brand. In the cosmetics industry, Chanel
and Sephora have incorporated SEO into their websites. By using keyword sentences
throughout their site like “Luminous Intense
Lip Colour” and “Ultra
Hydrating Lip Colour”, Chanel has improved their chances of being found
by customers who search any of these keywords. By using keyword sentences such
as “Find your Shade” and “Rouge Matte Lipstick”, Sephora
has allowed them to be ranked higher on Google when consumers search for these
keywords. The objective of this SEO analysis is to determine which of the two
sites has a stronger SEO when compared.
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SEO Considerations
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Chanel
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Sephora
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URL:
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Keywords used on each site:
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· Rouge Lip Colour
· Luminous Intense Lip
Colour
· Ultra Hydrating Lip
Colour
· Lipstick
· Longwearing
· Matte
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· Strike Bold
· Rouge Lipstick
· Long-Wear Lipstick
· Hydrating
· Luminous
· Find your shade
· Matte Lipstick
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Frequency of Keywords:
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A little more than average
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Average
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Locations of keywords:
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Located in top banner and throughout page
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Scattered throughout webpage
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Keywords in URL:
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· Lips
· Lipstick
· Makeup
· Beauty
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· Lip stick
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<title>
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Lipsticks - CHANEL - Official site
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Lipstick | Sephora
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<meta
name="description" content=“”/>
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Lipsticks - CHANEL - Official site"
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Shop lipstick at Sephora. Our best-in-class
selection of lipsticks includes matte & glossy shades from top makeup
brands.
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<meta name="keywords"
content=""/>
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No Keywords (N/A)
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· Lip
stick
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Site upload speed:
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Fast
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Fast
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Quality of written content:
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· The descriptions of the
products are well done and to the point
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· The descriptions of the
products are extremely well done and give you lots of relevant information.
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Quality of Visual Content:
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· The images are of good
quality
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· The images are of good
quality
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Alt Text used:
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· Chanel
· Rouge Coco
· Ultra Hydrating Lip
Colour
· Rouge Coco Shine
· Hydrating Sheer Lip Shine
· Hydrating Colour Lip
Shine
· Romance
· Rouge Allure
· Luminous Intense Lip
Colour
· Passion
· Rouge Allure Velvet
· Luminous Matte Lip Colour
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· Sephora
· “Free Shipping over C$50”
· Beauty Talk
· Try on Lip shades
instantly with Sephora Virtual Artist
· Lipstick | Strike bold
with the perfect lip colours for your skin tone. Find your
shades.
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Captions used:
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· Rouge Coco
· Ultra Hydrating Lip
Colour
· Rouge Coco Shine
· Hydrating Sheer Lip Shine
· Hydrating Colour Lip
Shine
· Rouge Allure
· Luminous Intense Lip
Colour
· Rouge Allure Velvet
· Luminous Matte Lip Colour
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· Lipstick
· Sephora Collection
· Rouge
· Classic Colour Lipsticks
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Quality of Layout:
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The layout is very minimalist and
it is easy to find content. The layout of the HTML is not as
clear and organized.
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The layout of the webpage and HTML
is structured and it is easy to find content. You can filter what you’re
searching for on the side banner
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Call-to-action:
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N/A
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· Advice
· How to’s
· Find your shades
· Try on lip shades
instantly with Sephora Virtual Artist
· Give feedback now
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Anchor Text:
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· Makeup
· Lipsticks
· Makeup Lessons
· Lips
· Lip Care
· Chanel
· Fragrance
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· Makeup
· Lip
· Lipstick
· Everlasting Liquid
Lipstick
· Find your shades
· Clear all Filters
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Mobile Friendly:
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Yes, mobile friendly
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Yes the URL is mobile friendly
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Content is “shareable”:
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No, content is not shareable
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Yes the content is sharable
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Links to Social
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Chanel's website does not have
links to the following social media platforms they belong to:
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SERP ranking results when using
keywords from this table:
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When searching for Luminious
Intense Lip Colour or Intense Lip Colour, Chanel
is number 1 on Google
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When searching for Rouge
Lipstick, Sephora is second on Google’s list.
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Summary:
Chanel’s strengths are its use of its many Alt text
keywords and URL keywords. Sephora’s strengths are the quality of its layout,
use of Alt text, call to action, links to social media page, and the content
being sharable. When searching Google using the keywords: Rouge Lipstick, both
Sephora and Chanel are high ranked; number 2 and 3 on the list. The two sites
use very similar or the same keywords throughout their website.
Conclusion:
In the cosmetics industry, Chanel and Sephora have
both incorporated SEO successfully so consumers can find their page while
searching on search engines. In my opinion the overall winner of this SEO
Search analysis is Sephora because they made good use of their keyword
sentences such as “Long-Wear Lipstick”, as well as making all their content
shareable between different social media accounts. Their layout was well
organized and very easy to navigate to desired content. Sephora used numerous call to action banners
and buttons which is more likely to provoke an immediate response; Chanel did
not take advantage of this.
APA
Citations:
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