La Bouche Rouge Lipstick says goodbye

Three friends, six brands and thirty-two insightful posts later, La Bouche Rouge Lipstick regrets to inform you the posts will be coming to an end. Through our analyzation of web presence from brands like Chanel, Dior, YSL, MAC, Estee Lauder, and Sephora, we have come to many different conclusions.

We first introduced the minds behind the blog. A short bio of our names and links to social media were provided for a feel of who is writing what. We then gave a search engine optimization analysis of all 6 brands concluding which brand was most effective with their SEO. The next twelve posts were comparing each company on their social media platform to analyze who had the most effective social media pages. Last but not least we created a new marketing campaign for three of the brands in which would benefit the company and how.

The campaign allowed readers to view the brands from the perspective of a social media study. It shows readers how to effectively post simultaneously between platforms for maximum results. The social media study campaign also gives consumers an insight on which of their favourite brands hold the strongest web presence and which are most popular. 

The analysis of various cosmetic brands provided us with the opportunity to learn about essential marketing tools such as Google Analytics and Hoot-suite, as well as build a brand and watch it grow.

Click the link to watch our video

4 La Bouche Rouge Lipstick video on YouTube

And remember to let your lips speak for themselves.

Connect with the writers:

Connect with Shannel on her LinkedIn.

Connect with Kim on her LinkedIn.

Connect with Alexandra on her LinkedIn. 

MAC vs Estée Lauder on Facebook

MAC's Facebook page is very colourful, literally and metaphorically while looking funner and free willed where as Estée Lauder's page manages a high level of class and sophistication. 

MAC's Facebook page

From an observant standpoint, you can see what MAC stands for through their banner photo. The mixed up eye brows matched with different eyes and promoting all of the brows are beautiful shows MAC stands for diversity and equality combined with universal beauty. Interestingly enough, on average through observation, MAC posts every 5 days or so and most of their posts are not directly promoting their products. MAC posts to get conversations started about them and increase brand awareness instead of posting an exact product and trying to sell it and post tutorial videos which are useful for makeup fans. Looking through all of MAC's other social media pages, MAC failed to use the 50/50 social media posting rule. Some things were similar but there was no second post identical to one on Facebook. This made it feel inconsistent between different social media pages. 

One very successful recent post from MAC was a tutorial video of how to apply lipstick and create a "full and flawless lip." This is useful to them and consumers because it advertises their products and shows customers how they can apply the lipstick if they buy it therefore, very successful. As proof of this, a customer commented on the video and MAC replied. It's a WIN WIN!

MAC recent tutorial post with 116,000 views

Estée Lauder's Facebook page

Estée Lauder on the other hand, tends to post every 3-4 days. Estée Lauder makes a point of posting product specific. Every post of theirs is a selling promotion. Between all of Estée Lauder's social media pages, the 50/50 rule is very prominent. Every post on Facebook is reflected on their twitter page and every video is on Estée Lauder's YouTube channel. 

Estée Lauder's most successful post was on February 12th when they posted a new commercial starring Kendall Jenner. The post received 250,000 views and a ton of likes and reposts. The reason behind their success is by using a youthful icon like Kendall Jenner. When her fans see she is using products, her fans want to be like her and use the same things. The celebrity endorsement has changed Estée Lauder's target audience completely positive. 

Successful post from Estée Lauder

   Written By: Alexandra Torres

Social Media Study | Chanel

A Study on Chanel’s Social Media Presence

Chanel, a brand who offers high-end luxury clothes and accessories, has a high presence on selected social media networks. As with many of their products, their lipstick collection is widespread. This extensive collection is often promoted on social media as a daring beauty essential for everyday life. By analyzing their social networks, I hope to understand Chanel’s social media strategy.

Chanel’s social profile consists of:

Facebook page - 16, 140, 341 likes

Twitter page - 11.4 million followers

Instagram page - 10.6 million followers

YouTube channel - 532, 450 subscribers

Google + page - 2, 181, 978 followers

When comparing luxury brands, Chanel is one of the most visible brands on social media. They post frequently on all their networks, with Facebook being their most effective media platform. They currently have 16 million followers on their Facebook page and post everyday, sometimes several times a day. They use each of their social media networks to promote their brand and generate interest through campaigns, new product collections hitting the market, and their rich history. They have well known celebrities endorsing their products such as Nicole Kidman and well known models featured on their media campaigns such as Kendal Jenner. 

From observing each social media network, I have found that consumer feedback has been more often positive than negative. They have a high number of followers and likes on each network, with Twitter and Instagram having 10+ million followers. I believe Chanel’s social media strategy is strong because they have effectively gained a large number of strong and loyal followers by posting relevant and interesting content. Most importantly they have successfully created a social culture that appeals to their target market. They have presented themselves as an exclusive brand, they currently don't follow anyone on any other their social networks. The only suggestion I would have is for them to interact more with their audience by answering some of their customer’s comments on their networks.

Written By: Shannel De Melo