A new marketing campaign idea for MAC is to host an event inviting all victims of burn, melanoma, acne or acne scars, and anyone else with lack of confidence that would benefit in a enhancing beauty event. The free one day event will be hosted in a convention centre hosted by MAC for free makeovers for a selected group of men and woman noticed online from their videos telling MAC why they lack confidence and wish to participate in the event. The event will be hosted in the summer for the significance of warmth. After all participants are decided, the event will take place with volunteer MAC makeup artists. The whole day will be designated to makeover the victims. First they will walk through a room with interviewers talking to them and taking before pictures of them. Then they will walk further into a room with enthusiastic people and loud music getting them hyped and having fun. Once their makeover is completed and they are on their way out, a third room will be used to exit mocking a red carpet with cameras to document the finished product and ask them questions about their experience. A mashed up video from the event will be posted to summarize the purpose, show before and after photos and write how the event changed their lives for the short time they were there.
On all of MAC's social media pages and it will show people especially targeting females that everyone is beautiful and showing how confident the woman feel after they attend the makeover event.
For MAC, this campaign will promote the effectiveness of the products, and will also create brand awareness for consumers. By showing consumers MAC is a real brand and cares about confidence and enhancing inner beauty through makeup will get people talking.
The purpose of the video is to generate likes and shares on their Facebook page, retweets on their twitter page and youtube subscribers.
Written By: Alexandra Torres
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