Chanel vs Sephora on Facebook

An analysis on Chanel and Sephora's Facebook pages will determine each brands posting habits, content, and popularity.

Chanel

• Chanel posts content on to their Facebook page on a daily basis; rarely do they post twice in the same day. 
• The Facebook page is used strictly as a promotional tool. Chanel posts images and videos of their products, as well as their seasonal fashion shows featuring their collections. 
• Chanel's most successful post is a video on their Spring-Summer 2016 Haute Couture show. The video has 4.4m views, 230k likes, 35k shares, and just under 4k comments. I believe it has been successful because they are allowing their followers to get a glimpse inside the Chanel world of beauty, luxury, and fashion. Not only do followers get to preview the newest collection they also get to watch elite celebrities/models talk about the back story of the show. 

Post on the story of Chanel's Haute Couture show

Sephora

• Sephora posts often on their Facebook page, usually once or twice daily.
• Sephora posts videos and images promoting their vast variety of health and beauty brands. They also post coupons, discount products, and tutorial videos as an incentive to consumers.
• Sephora uses Facebook as a communication tool. Often replying to peoples comments, whether positive or negative. 
• The most recent successful post about BITE Beauty's new Amuse Bouche lipstick collection has 33k likes, 748 shares, and 294 comments.  This post is promoting one of the company's brands while allowing followers to preview the newest lipstick collection before they choose to purchase 1 of the 34 shades. I believe the reason for this posts success is because lipstick is often seen as a must have essential in a women's makeup bag.  

Post for Sephora's BITE Beauty Amuse Bouche collection

Chanel and Sephora both use Facebook successfully by posting interesting and relevant content that their target markets would enjoy daily. Chanel has a rich history behind its exclusive luxury brand and because of this they are able to have a large amount of loyal followers. Sephora with its extensive variety of brands they offer, is able to gain an immense amount of followers and keep them because of their amazing customer service. The likes, shares, and comments each post had demonstrates that both these companies have products that their target consumers are talking about, sharing with their friends, and wanting to buy. 

Written By: Shannel De Melo

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Social Media Study | Chanel

A Study on Chanel’s Social Media Presence

Chanel, a brand who offers high-end luxury clothes and accessories, has a high presence on selected social media networks. As with many of their products, their lipstick collection is widespread. This extensive collection is often promoted on social media as a daring beauty essential for everyday life. By analyzing their social networks, I hope to understand Chanel’s social media strategy.

Chanel’s social profile consists of:

Facebook page - 16, 140, 341 likes

Twitter page - 11.4 million followers

Instagram page - 10.6 million followers

YouTube channel - 532, 450 subscribers

Google + page - 2, 181, 978 followers

When comparing luxury brands, Chanel is one of the most visible brands on social media. They post frequently on all their networks, with Facebook being their most effective media platform. They currently have 16 million followers on their Facebook page and post everyday, sometimes several times a day. They use each of their social media networks to promote their brand and generate interest through campaigns, new product collections hitting the market, and their rich history. They have well known celebrities endorsing their products such as Nicole Kidman and well known models featured on their media campaigns such as Kendal Jenner. 

From observing each social media network, I have found that consumer feedback has been more often positive than negative. They have a high number of followers and likes on each network, with Twitter and Instagram having 10+ million followers. I believe Chanel’s social media strategy is strong because they have effectively gained a large number of strong and loyal followers by posting relevant and interesting content. Most importantly they have successfully created a social culture that appeals to their target market. They have presented themselves as an exclusive brand, they currently don't follow anyone on any other their social networks. The only suggestion I would have is for them to interact more with their audience by answering some of their customer’s comments on their networks.

Written By: Shannel De Melo