Showing posts with label Dior. Show all posts
Showing posts with label Dior. Show all posts

Monday, 11 April 2016

La Bouche Rouge Lipstick says goodbye

Three friends, six brands and thirty-two insightful posts later, La Bouche Rouge Lipstick regrets to inform you the posts will be coming to an end. Through our analyzation of web presence from brands like Chanel, Dior, YSL, MAC, Estee Lauder, and Sephora, we have come to many different conclusions.

We first introduced the minds behind the blog. A short bio of our names and links to social media were provided for a feel of who is writing what. We then gave a search engine optimization analysis of all 6 brands concluding which brand was most effective with their SEO. The next twelve posts were comparing each company on their social media platform to analyze who had the most effective social media pages. Last but not least we created a new marketing campaign for three of the brands in which would benefit the company and how.

The campaign allowed readers to view the brands from the perspective of a social media study. It shows readers how to effectively post simultaneously between platforms for maximum results. The social media study campaign also gives consumers an insight on which of their favourite brands hold the strongest web presence and which are most popular. 

The analysis of various cosmetic brands provided us with the opportunity to learn about essential marketing tools such as Google Analytics and Hoot-suite, as well as build a brand and watch it grow.


Click the link to watch our video


4 La Bouche Rouge Lipstick video on YouTube



And remember to let your lips speak for themselves.




Connect with the writers:

Connect with Shannel on her LinkedIn.

Connect with Kim on her LinkedIn.

Connect with Alexandra on her LinkedIn


Monday, 4 April 2016

Dior vs Yves Saint Laurent: Content Marketing

Dior 

Dior's most successful marketing campaign was for their Dior Addict Fluid Stick. They promoted the product across various social media platforms, all linking back to their YouTube landing page. This allowed users to view the promotional video content of the product, further increasing brand awareness. The brand made it clear that their fluid stick is indeed not a lipstick, but something more: a "do-it-all hybrid lip fluid, high impact colour, glossy shine [and] fabulous wear". This ad was highly promoted on Instagram, with the caption, "this is not a lipstick".


Photo of Dior Addict Fluid Stick ad
Dior Addict Fluid Stick ad

Screenshot of Dior Instagram post for Dior Addict Fluid Stick
Instagram post for Dior Addict Fluid Stick


Yves Saint Laurent

Yves Saint Laurent's most successful marketing campaigns include Hollywood actress Cara Delevingne promoting their Rouge Pur Couture Red Lipstick. Advertisements are easily come across many social media platforms, promoting brand awareness and their product.

The most talked about image from this campaign is of Cara Delevingne posing in a reclined position, wearing only their red lipstick and a black blazer. The pant-less photo was quickly shared on Instagram as people reacted to the risqué advertisement.

YouTube videos were also shared on YSL Beauty's YouTube channel, including behind-the-scenes footage and tutorials.


Rouge Pur Couture Ad Campaign Image feat Cara Delevingne
Rouge Pur Couture Ad Campaign Image
Screenshot of Cara Delevingne Ad Campaign for YSL Beauty's Rouge Pur Couture Lipstick
Cara Delevingne for their Rouge Pur Couture Lipstick

Screenshot of YSL Beauty's Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne
Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne


Content Marketing Idea - Dior

To further promote their Dior Diorific Lipstick, the brand can create an ad campaign involving their newest celebrity spokesmodel, Jennifer Lawrence. A video of her applying the lipstick, taking a selfie and then saying "I am Diorific" can be uploaded onto YouTube and the brand's website. This will then be advertised on Instagram and Twitter encouraging users to take a photo of themselves wearing the lipstick accompanied by the hashtag #iamdiorific. The audience of this ad campaign includes current Dior fans, beauty/makeup junkies, and the primary Dior target market, females ages 18-35.

The purpose of this ad campaign is to gain more followers, and brand popularity through user engagement. This would be scheduled to launch during the spring/summer season, as lipstick shades are the most fun and bright, creating a light, playful atmosphere, perfectly complimenting the bubbly personality of Jennifer Lawrence.



APA Citations:

Cara Delevingne Is Bolder than Her Lipstick in New Ad. (2015). 
      Retrieved March 05, 2016, from http://preen.inquirer.net/12760/cara-delevingne-is-bolder-than-her-lipstick-in-new-ad 

Cara Delevingne Strips Off For YSL. (n.d.). 
      Retrieved March 05, 2016, from http://lovethatmag.com/2015/08/26/cara-delevingne-strips-off-for-ysl.html 

Dior uses multifaceted digital campaign to launch new lip product. (2014). 
      Retrieved March 05, 2016, from http://www.luxurydaily.com/dior-uses-multifaceted-digital-campaign-to-launch-new-lip-product/ 







Sunday, 27 March 2016

Dior: Fan Pages

Dior Valley - Instagram Fan Page

An Instagram fan page titled "Dior Valley" posts anything and everything Dior. Viewers can expect to find Dior products such as lipstick, lipglossnail polish, shoes, handbags, sunglasses, and perfume. The page has 38,000 followers*.


Screenshot of Dior Valley Instagram Page
Dior Valley Instagram Page

Check out Dior Valley here.


Public Ados - Christian Dior Page

A French newsletter website titled "Public Ados" has a page dedicated to Dior news, photos, and videos. Viewers can read a short biography on Christian Dior and share content on other social media platforms (Facebook and Twitter).

Screenshot of Public Ados Christian Dior Page
Public Ados Christian Dior Page

Keep up with Dior news here.


Tommy Beauty Pro - Blog

Dior is mentioned in a fashion and beauty blog titled "Tommy Beauty Pro". There you will find backstage coverage of makeup looks at Dior's Spring-Summer 2014 L'Or Show. 



Wordpress blog screenshot of Tommy Beauty Pro blog
Tommy Beauty Pro Blog


Visit Tommy's blog here.


*As of March 3, 2016.


APA Citations:

Instagram, 2016. Dior Valley. Retrieved from: https://www.instagram.com/diorvalley/?hl=en

Public Ados, 2016. Christian Dior. Retrieved from: http://mode.ados.fr/Christian-Dior.html

Wordpress | Tommy Beauty Pro, 2014. Dior Backstage Makeup - L'Or Show S/S 2014. 
       Retrieved from: https://tommybeautypro.wordpress.com/tag/dior/


Written by Kim Lavia



Wednesday, 23 March 2016

Dior vs Yves Saint Laurent on YouTube


A comparative look at the YouTube channels of Dior and Yves Saint Laurent will observe posting habits, content, and popularity.

Both Dior and Yves Saint Laurent demonstrate frequent and consistent posting habits on YouTube, uploading videos on a weekly basis. Within a week, about three to six videos are uploaded to keep the interest of subscribers.

Dior
Dior regularly uploads videos for promotional purposes such as commercials and "making-of" videos. They also upload behind-the-scenes footage at company/industry events, and beauty how-to videos. Typically the how-to videos are how to use their products in different ways to achieve certain looks.

In the description area, viewers will find a description of the product being promoted, a link to the company website, and a link to subscribe to their channel.

Dior's YouTube channel is categorized under "How-to & Style".

With 384,753 views, 130 likes, and 4 dislikes*, "Dior Diorsnow Bloom Perfect - The Film" is the most successful recent video. It's a promotional 30-second "film" ad that promotes their new skin brightener and colour corrector with SPF 35 PA+++.


YouTube screenshot of Dior Diorsnow video
Dior Diorsnow Video





This video was a success because of Dior's understanding of their target audience. The typical Dior customer appreciates grace, elegance, and femininity, all of which are depicted in this video. Dior also understands the need for and desire of perfect skin in their market, therefore using this knowledge to their advantage to create a video meaningful to their subscribers.

Yves Saint Laurent 
YSL Beauty's videos are a good mix of promotional, and tutorial content. Their promotional videos highlight the newest of their products, while their beauty how-to videos teach viewers how to achieve perfect eyebrows, daring/red lips, smokey eyes, etc.

Usually the description area simply states the category "How-to & Style", sometimes accompanied by a link to the company website.

With 12,217 views, 102 likes, and 7 dislikes*, "L’HOMME Yves Saint Laurent – 2'40’’ Director’s Cut" is the most successful recent video. It is a TV campaign for their men's fragrance.


YouTube screenshot of Dior L'HOMME Yves Saint Laurent -- 2'40" video
Dior's L’HOMME Yves Saint Laurent – 2'40" Video




This video was popular most likely due to it's subtle sexuality, avant-garde black and white filter, and handsome leading man. All of which captivates YSL Beauty's target audience.



APA Citations:

YouTube, 2016. Christian Dior. 
     Retrieved from: https://www.youtube.com/user/Dior/videos

YouTube, 2016. Dior Diorsnow Bloom Perfect - The Film. 
     Retrieved from: https://www.youtube.com/watch?v=swQkTRZls1o

YouTube, 2016. L’HOMME Yves Saint Laurent – 2'40’’ Director’s Cut.

     Retrieved from: https://www.youtube.com/watch?v=xmZ12A86kdE

YouTube, 2016. YSL Beauty. 
     Retrieved from: https://www.youtube.com/user/yslparfums

*Figures as of March 2, 2016.



Written by Kim Lavia

Monday, 21 March 2016

Dior vs Yves Saint Laurent on Pinterest

A comparative look at the Pinterest accounts of Dior and Yves Saint Laurent will observe posting habits, content, and popularity.

Although both Dior and Yves Saint Laurent have Pinterest accounts, neither of them are quite active.

Dior
  • Verified account
  • 10 boards
  • 50 pins
  • 0 likes (towards others' pins)
  • 73,500 followers
  • Following 43 accounts

Screenshot of Dior's Pinterest page
Dior's Pinterest page


Dior's pins are rather odd, as the majority of them are solid black photos with no content. Only 10 out of 50 pins consist of white text, that make up a sentence when viewing their homepage. It reads a quote by Christian Dior:

"I CREATE SO THAT EACH & EVERY WOMAN IS THE MOST BEAUTIFUL"


A user took the time to comment on Dior's bizarre posting habits:

Screenshot of a user's comment on Dior's Posts
User Comments on Dior's Posts

These pins were also posted two years ago, in 2014. Dior's motive behind the creation of a Pinterest page and minimal posts may have been to simply promote the brand, however it was done with a lack of effort.

Yves Saint Laurent
  • Account not verified
  • 1 board
  • 17 pins
  • 0 likes (towards others' pins)
  • 4,000 followers
  • Following 0 accounts


Yves Saint Laurent's YSL Beauty Pinterest account consists of a few posts which seem to promote a product (possibly cologne) for men. These pins were posted a year ago in 2015, in a board titled: "YSL L'Homme Sport X I am Galla". Posts gained anywhere from 1-21 likes and re-pins. It is likely that Yves Saint Laurent made these posts to promote the men's line in their brand, however it was not executed very well.


Screenshot of Yves Saint Laurent's YSL Beauty Pinterest page
Yves Saint Laurent's YSL Beauty Pinterest page
Screenshot of Yves Saint Laurent's YSL Beauty Pinterest pins
Yves Saint Laurent's YSL Beauty Pinterest pins


APA Citations:

Pinterest (2014). Dior. Retrieved from: https://www.pinterest.com/dior/

Pinterest (2015). YSL Beauty. Retrieved from: (1) https://www.pinterest.com/ysl_ beauty/ (2) https://www.pinterest.com/ysl_beauty/ysl-lhomme-sport-x-i-am-galla/


Written by Kim Lavia

Sunday, 13 March 2016

Dior vs Yves Saint Laurent on Facebook


A comparative look at the Facebook accounts of Dior and Yves Saint Laurent will observe posting habits, content, and popularity.

Dior
  • Does a fair job of posting, doing so on a daily basis. They often post between 9am and 12pm. 
  • Applies the 50/50 rule, posting a combination of promotional content and industry related events and trends. 
  • The most successful post appears to be one posted on February 10, 2016, promoting their new fragrance: “Poison Girl”. The post generated 143,000 likes, 3,133 shares, and 1,536 comments.


Facebook screen capture of Dior's "Poison Girl" fragrance post
Post for Dior's fragrance "Poison Girl"
Facebook screen capture of YSL Beauty's "Touche Éclat" Concealer post
Post for YSL Beauty's Touche Éclat Concealer

Yves Saint Laurent
  • Yves Saint Laurent’s beauty account YSL Beauty, does not post regularly. Posts are very few and far between with only two posts for the year thus far. On the other hand, Yves Saint Laurent’s official account posts on a daily basis at various times of the day.
  • Like Dior, Yves Saint Laurent posts promotional content and industry related events, with greater celebrity presence featuring Hollywood actresses such as Cara Delevingne and Angelina Jolie. Being a French-based company, Yves Saint Laurent’s YSL Beauty page posts content in French, requiring non-French speaking users to translate the page.
  • Yves Saint Laurent’s most successful post appears to be one posted on June 3, 2015 promoting their Touche Éclat (Radiant touch) concealer. Interestingly enough, the post is written in German even though this is a French company. This post received 3400 likes, 65 shares, and 30 comments.

Both companies’ most successful posts are likely due to the visually appealing content and popularity of the product among users. Users were quick to comment, sharing their excitement and praise, as well as sharing it with their friends to spread the word on these product launches. Oftentimes these products are lipsticks, lip-glosses, and fragrances. This demonstrates that users like to be in the know, the first to know about new makeup products.


APA Citations:


Facebook (2016). Dior

      Retrieved from: (1) https://www.facebook.com/Dior (2) https://www.facebook.com/media/set/?set=a.950168401704492.1073742092.118197471568260&type=3

Facebook (2015). YSL Beauty. 

      Retrieved from: (1) https://www.facebook.com/yslbeauty/ (2)
https://www.facebook.com/yslbeauty/photos/a.252279930645.294566.226406520645/10155663210335646/?type=3&theater

Written by Kim Lavia