Sephora Content Marketing Campaign

After analyzing Sephora's social media platforms over the last few weeks, I have come to understand their content marketing campaigns and why they've been so successful. Sephora is all about creating a personalized experience for their consumers/followers. Their content is innovative and colourful, and allows followers to engage with their brand. 

 A potential new marketing campaign for Sephora can be to partner with celebrity makeup artists and selected celebrities. These celebrity makeup artists can film tutorial videos while doing a celebrity's makeup. While applying the makeup, these artists will only use products that can be purchased from Sephora. They will inform viewers of the steps they are taking and the products they are using while applying the makeup to the celebrity. By partnering with these makeup artists Sephora will not only gain a larger following base on each platform they will also appeal to their current followers. This campaign would target females between the ages of 16 to 35. 

The goal of this marketing campaign would be to:

• Achieve over 30k likes and 700 shares on each video posted to Facebook
• Achieve over 500 likes on each video posted to Twitter 
• Achieve over 19k views and 700 likes on each video posted to YouTube
• Achieve a collective amount of 2k followers/subscribers on all their platforms

This marketing campaign can be promoted on all three platforms because the videos can easily be viewed on their Facebook, Twitter, and YouTube accounts. Depending on how many makeup artists we partner with, videos can be uploaded to each platform weekly. The content marketing campaign will begin at the start of April till the end of August. Launching the campaign at this time will appeal to our target audience because spring and summer tend to be the two seasons where people socialize and go out the most. 

This campaign will attract our target audience because not only does the tutorial video keep people engaged by teaching them how to apply makeup it also features a celebrity. Previous Sephora campaigns which featured a well known celebrity such as Kendall Jenner were extremely successful because of Kendalls popularity among Sephora's target market. 

Written By: Shannel De Melo