MAC vs. Estée Lauder on Pinterest

MAC's Pinterest page

MAC's Pinterest page is categorized into interesting subtitles like Backstage, Colour, Collection and Culture. MAC's page has 26,700 followers and counting while Pinterest is becoming more and more popular. MAC lacks consistency with the 50/50 rule through all of their social media pages such as their Facebook, YouTube, and Twitter. On Pinterest specifically, viewers are unable to see timings of posts but judging by their amount of pins, which is 232, MAC does not pin as much as they post on Facebook and Twitter.
Most of the pins are product specific with the occasional through in of fashion and modelling pins of different looks. Overall, the most successful pin in one of the categories is a picture of lipstick and emphasizing spring and the new spring MAC makeup shades. This was successful because MAC posted it during cold winter and it get people excited about the warm weather. The pin makes people that want to see it go to MAC and buy the new spring collection. With 5,167 pins and counting, this was MAC's most pinned post.

MAC's most successful post

Estée Lauder's Pinterest page

Estée Lauder's Pinterest page is organized the same. With 25,700 followers, and 201 pins, Estée Lauder also lacks using Pinterest very often. To the eye from one social media site such as Facebook, Twitter and Youtube, there is more evidence of the 50/50 rule Estée Lauder uses. All posts are mainly product specific with a touch every so often of a relevant picture to their category theme like outfits, and celebrities wearing something relevant to their makeup. Out of all of Estée Lauder's followers, they don't get very many pins from other people on their posts. Their most popular pin was of course of Kendall Jenner endorsing Estée Lauder. 

Estée Lauder's most successful pin

 The reason this pin was so successful besides the fact it received the most pins and likes (156 pins & 54 likes) is because Kendall Jenner is wearing an exact shade from Estée Lauder. They also posted the price to show consumers that is an affordable product. Although this post was obviously purposed to sell, it was their most successful pin and they have Kendall to thank. 

Written By: Alexandra Torres