Chanel vs. Sephora on Pinterest

Unfortunately, Chanel doesn't have an official Pinterest account but there are Pinners, Pins, and Boards dedicated to the well known brand, they feature content directly related to the company. In the near future, there will be a blog post on Chanel's Fan pages which will feature a fan page from Pinterest.  

Sephora

Sephora's Pinterest Page

An analysis on Sephora's Pinterest page will determine pinning habits, pin and board content, and popularity. 

• Sephora is highly active on their Pinterest account. They pin daily to their 71 Boards and have a total of 10.5k pins. 
• They currently have 407.2k followers, 113 likes and following 125 pinners. 
• Sephora's description is "Let's Beauty Together". They use this account to connect with their followers on a personal level. 
• Their Boards are dedicated to various categories such as: Today's Obsession, Lips, Eyes, Beauty How-to's, Trending Now, Gifts Under $25, etc. 
• One of Sephoras most successful pins was saved to their Lips Board and was pinned 168 times, liked by 56 pinners, and has 4 comments. The pin is promoting Sephora's Lip of the Day: Lip Boldly by PacificCentre. The image they used was uploaded from their #BeautyBoard gallery on their website. They are encouraging followers to upload their "look" to the gallery for a chance to be featured. I believe this pin is successful because they have a visually appealing image of lips with a bold shade of lipstick on. One of the comments on the pin is of a pinner asking what shade the lipstick is, this proves that the pin was successful in promoting a product and potentially making a sale. 

Sephora's Lip of the Day pin

Pinterest has always had a large base of female Pinners and is now becoming more and more popular internationally. Sephora does an excellent job using this social media platform to promote their company. They know their target market is females and by using Pinterest they are able to reach out to more of their followers in a creative way. Pinterest is a visual discovery tool that Sephora has taken advantage of with all their visually appealing products. 

Written By: Shannel De Melo

Click Sephora to view their Pinterest account and successful pin

Chanel vs. Sephora on Twitter

An analysis on Chanel and Sephora's Twitter pages will determine each brands tweeting habits, content, and popularity.

Chanel

• Chanel doesn't always tweet daily but when they do, they frequently tweet multiple times in the same day. 
• For over a month, the majority of tweets have been videos and GIFS promoting their shows #HauteCouture, #FrontRowOnly, and #CocoCase. Due to the rich history Chanel has, they are extremely exclusive and don't see the need to use the 50/50 rule. They had an enormous loyal fan base before the rise of social media. 
• Chanel's most recent successful post on the story of the Chanel Fall Winter 2017 show was reblogged by 9.4k twitter users and liked by 18k users. This tweet was successful because they showed a glimpse into the story of one of Chanel's shows and their newest collection. The video had well known celebrity figures, which would be another reason it became so popular.  

Chanel's video on the story of the Chanel Fall Winter 2017 show

Sephora

• Sephora tweets daily, often several times a day. 
• Regularly applies the 50/50 rule on their Twitter page, they post company and industry related content. Sephora is well aware of who their target market is, women between the ages of 16 to 30, and often post content which would appeal to them. They tweet tutorial videos, tips&tricks, and promotional content. Some of their tweets are meant to engage with their followers on a more personal level such as their recent tweet about International Womens Day.
• The most recent successful tweet was of a GIF demonstrating how a variety of lip shades looked on different skin complexions. The tweet was reblogged by 220 users and liked by 590 users. By using a GIF to showcase their visually appealing content, they were able to create a successful post. So much can be expressed through a GIF and by using this form of expression, Sephora was able to show their followers "a full sprectrum of perfect-for-you trending lip colours". They used the hashtag #GIFparty to get their followers to promote their lip shades. 

Sephora's full spectrum of lip shades tweet 

Written By: Shannel De Melo

Click on Chanel and Sephora's links for more details

Chanel vs Sephora on Facebook

An analysis on Chanel and Sephora's Facebook pages will determine each brands posting habits, content, and popularity.

Chanel

• Chanel posts content on to their Facebook page on a daily basis; rarely do they post twice in the same day. 
• The Facebook page is used strictly as a promotional tool. Chanel posts images and videos of their products, as well as their seasonal fashion shows featuring their collections. 
• Chanel's most successful post is a video on their Spring-Summer 2016 Haute Couture show. The video has 4.4m views, 230k likes, 35k shares, and just under 4k comments. I believe it has been successful because they are allowing their followers to get a glimpse inside the Chanel world of beauty, luxury, and fashion. Not only do followers get to preview the newest collection they also get to watch elite celebrities/models talk about the back story of the show. 

Post on the story of Chanel's Haute Couture show

Sephora

• Sephora posts often on their Facebook page, usually once or twice daily.
• Sephora posts videos and images promoting their vast variety of health and beauty brands. They also post coupons, discount products, and tutorial videos as an incentive to consumers.
• Sephora uses Facebook as a communication tool. Often replying to peoples comments, whether positive or negative. 
• The most recent successful post about BITE Beauty's new Amuse Bouche lipstick collection has 33k likes, 748 shares, and 294 comments.  This post is promoting one of the company's brands while allowing followers to preview the newest lipstick collection before they choose to purchase 1 of the 34 shades. I believe the reason for this posts success is because lipstick is often seen as a must have essential in a women's makeup bag.  

Post for Sephora's BITE Beauty Amuse Bouche collection

Chanel and Sephora both use Facebook successfully by posting interesting and relevant content that their target markets would enjoy daily. Chanel has a rich history behind its exclusive luxury brand and because of this they are able to have a large amount of loyal followers. Sephora with its extensive variety of brands they offer, is able to gain an immense amount of followers and keep them because of their amazing customer service. The likes, shares, and comments each post had demonstrates that both these companies have products that their target consumers are talking about, sharing with their friends, and wanting to buy. 

Written By: Shannel De Melo

Click on Chanel and Sephora for more details