Sephora
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| Sephora's Pinterest Page |
An analysis on Sephora's Pinterest page will determine pinning habits, pin and board content, and popularity.
- Sephora is highly active on their Pinterest account. They pin daily to their 71 Boards and have a total of 10.5k pins.
- They currently have 407.2k followers, 113 likes and following 125 pinners.
- Sephora's description is "Let's Beauty Together". They use this account to connect with their followers on a personal level.
- Their Boards are dedicated to various categories such as: Today's Obsession, Lips, Eyes, Beauty How-to's, Trending Now, Gifts Under $25, etc.
- One of Sephoras most successful pins was saved to their Lips Board and was pinned 168 times, liked by 56 pinners, and has 4 comments. The pin is promoting Sephora's Lip of the Day: Lip Boldly by PacificCentre. The image they used was uploaded from their #BeautyBoard gallery on their website. They are encouraging followers to upload their "look" to the gallery for a chance to be featured. I believe this pin is successful because they have a visually appealing image of lips with a bold shade of lipstick on. One of the comments on the pin is of a pinner asking what shade the lipstick is, this proves that the pin was successful in promoting a product and potentially making a sale.
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| Sephora's Lip of the Day pin |
Pinterest has always had a large base of female Pinners and is now becoming more and more popular internationally. Sephora does an excellent job using this social media platform to promote their company. They know their target market is females and by using Pinterest they are able to reach out to more of their followers in a creative way. Pinterest is a visual discovery tool that Sephora has taken advantage of with all their visually appealing products.
Written By: Shannel De Melo
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