MAC vs. Estée Lauder on Youtube

YouTube is a global video media online source. All videos on social media pages stem back to YouTube as their source. More specifically to cosmetic brands, Mac and Estée Lauder have made an excellent point of promoting themselves through their YouTube pages only posting things consumers want to watch. A big factor to this post is celebrity endorsement with the latest trending teens, Ariana Grande and Kendall Jenner.

MAC's YouTube channel

MAC's Youtube channel has 280,550 subscribers and a huge 13,849,429 views. Majority of their videos are tutorials on how to apply their products while some other videos are models wearing the products and celebrities talking about their products. More specifically to celebrities talking about their product lines, Ariana Grande made a video talking about her lipstick line "Viva Glam" and who she wants it to appeal to while answering basic interview questions. The 3 minute video got more than 233,000 views, 11,000 likes and 750 comments which was one of MAC's highest.

MAC's successful YouTube video of Ariana Grande

  The content in the description summarizes what the video offers to consumers...

"Our VIVA GLAM star Ariana Grande talks about the impact that one lipstick can have on lives all around the world."

Estée Lauder's YouTube channel 

Estée Lauder's Youtube channel has 25,000 subscribers and 10,700,000 views. Most of their videos are, similar to MAC, how to apply their products as well as a few commercials here and there advertising and videos of celebrity endorsing them. Since celebrity endorsement is one of the most popular methods of promoting company's and their products, Estée Lauder did a fabulous job in doing so using Kendall Jenner. 

This commercial is Kendall Jenner working out and promoting a new foundation line by Estée Lauder. The point of it is to show customers the quality of the foundation and prove you can wear it while intensely moving all day. The commercial makes its point without directly saying, long lasting foundation which is why it is effective. The commercial itself was successful with over 1 million views and 800 likes on YouTube. The description in the video proves the point previously made; Estée Lauder's new foundation line is warn during an icon, Kendall Jenner during her workout.

Estée Lauder's foundation endorsed by Kendall Jenner on their YouTube channel 

Written By: Alexandra Torres