Social Media Study | MAC

(LOGONOID, 2016)

MAC is the world’s leading professional makeup authority because of its unrivalled expertise in makeup artistry (MAC Cosmetics, 2016). MAC accommodates all ages, races, and sexes supporting diversity and individuality, proud community to bring visions to life and is a fashion trendsetting leading forefront of makeup (MAC Cosmetics, 2016). MAC is present on social media sites such as Facebook, Twitter, YouTube, Instagram, LinkedIn, Tumblr & Pinterest. This analysis is built to show the effectiveness of MAC’s social media presence. 

1.13 million twitter followers

279,757 subscribers and 13,812,116 views on youtube  

8.5 million Instagram followers

26.1 thousand Pinterest followers

MAC's Tumblr page

13,855,344 likes on MAC's Facebook page

The amount of Likes and Followers MAC has on each of their sites show how popular they are. Evidently from these photos and captions, MAC's most effective social media sites are Instagram, Twitter, YouTube and Facebook. Sites like Pinterest and Tumblr are not trending as much as the others therefore, they lack attention on those two.
More specifically to MAC and its social media usage, MAC posts every couple of days. A couple of examples are MAC's last Facebook post on March 4th, their last tweet on February 26th and their last YouTube video posted on March 3rd. Despite them not posting very often, they have very effective posts.

 This Facebook post shows MAC communicating with it's fans. After the question of animal testing was asked, MAC nicely responded directly to the person and attached a reading piece to back up the company and reassure customers they manage an honest brand.

This tweet MAC posted shows what they stand for. Like MAC's website says, MAC accommodates all ages, races, and sexes (MAC Cosmetics, 2016). The tweet which says "All Ages. All Races. All Sexes." is strong because they show they are all for the newest topic of conversation which is transgendered people. They are showing they live up to their claim accepting everyone which is a strong tweet.

In all of MAC's posts, they never try to sell a product and advertise the products themselves. They always post to build visions and imaginations. For example, they post pictures of beautifully made up people. Consumers see this and want to look like that so they go to MAC and see what they offer. More than this, they post to build company awareness. They post to show what they stand for and want their consumers to stand for, like accepting everyone. 




References:

LOGONOID. (2016). Cosmetics. Retrieved from LOGONOID: 

http://logonoid.com/mac-cosmetics-logo/

MAC Cosmetics. (2016). Who we are. Retrieved from MAC : 

https://www.maccosmetics.ca/our-story

Company Social Media Sites:

https://www.pinterest.com/maccosmetics/imagine/

http://maccosmetics.tumblr.com/backstage

https://www.instagram.com/maccosmetics/

https://www.youtube.com/user/MACcosmetics/featured

https://twitter.com/MACcosmetics

https://www.facebook.com/MACcosmetics/timeline



Written By: Alexandra Torres