An analysis on
Chanel and
Sephora's YouTube channels will determine each brands video posting habits, content, and popularity.
- Chanel's YouTube channel has 535, 635 subscribers and over 222 million views. They provide several links to their other social media platforms.
- Videos are frequently uploaded on to their channel to promote their seasonal fashion shows, product collections, high quality ingredients, and behind the scenes footage.
- A recent successful video which they uploaded on to their channel is a 3 min and 27 sec video about the "Vocabulary of Fashion - Inside Chanel". The video currently has 2, 878, 450 views and 67 comments. I believe this video has become successful because it tells the story of The Vocabulary of Fashion through the history, symbols, and codes of Gabrielle Chanel. One of the reasons Chanel has a large amount of loyal followers is because of their long history of being a fashion icon and through this video they allowed their followers to get a glimpse inside Chanel.
- Sephora's YouTube channel has 520, 720 subscribers and over 62 million views. They provide several links to their other social media platforms.
- Videos are uploaded almost daily and most of the time several times a day. They have a total of 478 videos and 14 playlists with titles such as How-to's from Sephora Pros, Trending at Sephora, Colour Correcting, etc. Their videos promote their vast variety of brands as well as engage with customers by showing them how to apply makeup.
- With 19, 126 views, 732 likes, and 27 comments, Sephoras "Mattified Lip Stick + Lip Flip with Kendall Jenner and Irene Kim" is their most successful recent video. It is a 51 second promotional ad that features 2 well-known models. I believe this video became successful because not only was it fun and innovative, it also featured high end models such as Kendall Jenner.
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