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| MAC's twitter page with 1.13M followers |
MAC's twitter page is all of what you would expect with a cosmetic company's social media page. Full of product advertisements, celebrity endorsements and vague pictures to generate brand awareness to consumers. Overall, from an observation standpoint, MAC posts and retweets roughly every day. They do not maintain a consistent 50/50 rule with all of their posts on their other social media pages and it tends to feel like you are reading someone else's page but all in all, their posts are very successful. One in particular is the celebrity endorsement from Caitlin Jenner. The reason for their success with the post is promoting what they stand for; which is beauty and diversity in all shapes, colours, and ages; "All Ages. All Races. All Sexes." This tweet has 16,000 likes and 7.2 thousand retweets.
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| Successful tweet of Caitlin Jenner on Feb. 26th |
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| Estée Lauder's Twitter page with 277,000 followers |
From an observant eye, Estée Lauder has a different posting method. They post every couple of days but multiple times in that day with tweets of their own and retweets from other people. Estée Lauder has a tendency to only post based on their products and post with the purpose of selling, however one of their tweets I discovered most interesting was not relevant to their products at all. On February 4th, Estée Lauder tweeted a video for World Cancer Day. The video generated likes and retweets but was overall most successful for posting something the company cares about and wants customers to know. It was nice to come across something other than a picture of a product. The purpose was to generate Breast Cancer Awareness and show how Estée Lauder supports it; a very successful tweet from a customer's point of view.
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| Successful tweet from Estée Lauder |
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