A comparative look at the YouTube channels of Dior and Yves Saint Laurent will observe posting habits, content, and popularity.
Both Dior and Yves Saint Laurent demonstrate frequent and consistent posting habits on YouTube, uploading videos on a weekly basis. Within a week, about three to six videos are uploaded to keep the interest of subscribers.
Dior
Dior regularly uploads videos for promotional purposes such as commercials and "making-of" videos. They also upload behind-the-scenes footage at company/industry events, and beauty how-to videos. Typically the how-to videos are how to use their products in different ways to achieve certain looks.
In the description area, viewers will find a description of the product being promoted, a link to the company website, and a link to subscribe to their channel.
Dior's YouTube channel is categorized under "How-to & Style".
With 384,753 views, 130 likes, and 4 dislikes*, "Dior Diorsnow Bloom Perfect - The Film" is the most successful recent video. It's a promotional 30-second "film" ad that promotes their new skin brightener and colour corrector with SPF 35 PA+++.
In the description area, viewers will find a description of the product being promoted, a link to the company website, and a link to subscribe to their channel.
Dior's YouTube channel is categorized under "How-to & Style".
With 384,753 views, 130 likes, and 4 dislikes*, "Dior Diorsnow Bloom Perfect - The Film" is the most successful recent video. It's a promotional 30-second "film" ad that promotes their new skin brightener and colour corrector with SPF 35 PA+++.
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| Dior Diorsnow Video |
This video was a success because of Dior's understanding of their target audience. The typical Dior customer appreciates grace, elegance, and femininity, all of which are depicted in this video. Dior also understands the need for and desire of perfect skin in their market, therefore using this knowledge to their advantage to create a video meaningful to their subscribers.
Yves Saint Laurent
YSL Beauty's videos are a good mix of promotional, and tutorial content. Their promotional videos highlight the newest of their products, while their beauty how-to videos teach viewers how to achieve perfect eyebrows, daring/red lips, smokey eyes, etc.
Usually the description area simply states the category "How-to & Style", sometimes accompanied by a link to the company website.
With 12,217 views, 102 likes, and 7 dislikes*, "L’HOMME Yves Saint Laurent – 2'40’’ Director’s Cut" is the most successful recent video. It is a TV campaign for their men's fragrance.
This video was popular most likely due to it's subtle sexuality, avant-garde black and white filter, and handsome leading man. All of which captivates YSL Beauty's target audience.
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| Dior's L’HOMME Yves Saint Laurent – 2'40" Video |
This video was popular most likely due to it's subtle sexuality, avant-garde black and white filter, and handsome leading man. All of which captivates YSL Beauty's target audience.
APA Citations:
YouTube, 2016. Christian Dior.
Retrieved from: https://www.youtube.com/user/Dior/videos
YouTube, 2016. Dior Diorsnow Bloom Perfect - The Film.
Retrieved from: https://www.youtube.com/watch?v=swQkTRZls1o
YouTube, 2016. L’HOMME Yves Saint Laurent – 2'40’’ Director’s Cut.
Retrieved from: https://www.youtube.com/watch?v=xmZ12A86kdE
YouTube, 2016. Christian Dior.
Retrieved from: https://www.youtube.com/user/Dior/videos
YouTube, 2016. Dior Diorsnow Bloom Perfect - The Film.
Retrieved from: https://www.youtube.com/watch?v=swQkTRZls1o
YouTube, 2016. L’HOMME Yves Saint Laurent – 2'40’’ Director’s Cut.
Retrieved from: https://www.youtube.com/watch?v=xmZ12A86kdE
YouTube, 2016. YSL Beauty.
Retrieved from: https://www.youtube.com/user/yslparfums
*Figures as of March 2, 2016.
Written by Kim Lavia
Retrieved from: https://www.youtube.com/user/yslparfums
*Figures as of March 2, 2016.
Written by Kim Lavia
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