MAC vs Estée Lauder on Facebook

MAC's Facebook page is very colourful, literally and metaphorically while looking funner and free willed where as Estée Lauder's page manages a high level of class and sophistication. 

MAC's Facebook page

From an observant standpoint, you can see what MAC stands for through their banner photo. The mixed up eye brows matched with different eyes and promoting all of the brows are beautiful shows MAC stands for diversity and equality combined with universal beauty. Interestingly enough, on average through observation, MAC posts every 5 days or so and most of their posts are not directly promoting their products. MAC posts to get conversations started about them and increase brand awareness instead of posting an exact product and trying to sell it and post tutorial videos which are useful for makeup fans. Looking through all of MAC's other social media pages, MAC failed to use the 50/50 social media posting rule. Some things were similar but there was no second post identical to one on Facebook. This made it feel inconsistent between different social media pages. 

One very successful recent post from MAC was a tutorial video of how to apply lipstick and create a "full and flawless lip." This is useful to them and consumers because it advertises their products and shows customers how they can apply the lipstick if they buy it therefore, very successful. As proof of this, a customer commented on the video and MAC replied. It's a WIN WIN!

MAC recent tutorial post with 116,000 views

Estée Lauder's Facebook page

Estée Lauder on the other hand, tends to post every 3-4 days. Estée Lauder makes a point of posting product specific. Every post of theirs is a selling promotion. Between all of Estée Lauder's social media pages, the 50/50 rule is very prominent. Every post on Facebook is reflected on their twitter page and every video is on Estée Lauder's YouTube channel. 

Estée Lauder's most successful post was on February 12th when they posted a new commercial starring Kendall Jenner. The post received 250,000 views and a ton of likes and reposts. The reason behind their success is by using a youthful icon like Kendall Jenner. When her fans see she is using products, her fans want to be like her and use the same things. The celebrity endorsement has changed Estée Lauder's target audience completely positive. 

Successful post from Estée Lauder

   Written By: Alexandra Torres