Showing posts with label Lipstick. Show all posts
Showing posts with label Lipstick. Show all posts

Monday, 11 April 2016

La Bouche Rouge Lipstick says goodbye

Three friends, six brands and thirty-two insightful posts later, La Bouche Rouge Lipstick regrets to inform you the posts will be coming to an end. Through our analyzation of web presence from brands like Chanel, Dior, YSL, MAC, Estee Lauder, and Sephora, we have come to many different conclusions.

We first introduced the minds behind the blog. A short bio of our names and links to social media were provided for a feel of who is writing what. We then gave a search engine optimization analysis of all 6 brands concluding which brand was most effective with their SEO. The next twelve posts were comparing each company on their social media platform to analyze who had the most effective social media pages. Last but not least we created a new marketing campaign for three of the brands in which would benefit the company and how.

The campaign allowed readers to view the brands from the perspective of a social media study. It shows readers how to effectively post simultaneously between platforms for maximum results. The social media study campaign also gives consumers an insight on which of their favourite brands hold the strongest web presence and which are most popular. 

The analysis of various cosmetic brands provided us with the opportunity to learn about essential marketing tools such as Google Analytics and Hoot-suite, as well as build a brand and watch it grow.


Click the link to watch our video


4 La Bouche Rouge Lipstick video on YouTube



And remember to let your lips speak for themselves.




Connect with the writers:

Connect with Shannel on her LinkedIn.

Connect with Kim on her LinkedIn.

Connect with Alexandra on her LinkedIn


Monday, 4 April 2016

Dior vs Yves Saint Laurent: Content Marketing

Dior 

Dior's most successful marketing campaign was for their Dior Addict Fluid Stick. They promoted the product across various social media platforms, all linking back to their YouTube landing page. This allowed users to view the promotional video content of the product, further increasing brand awareness. The brand made it clear that their fluid stick is indeed not a lipstick, but something more: a "do-it-all hybrid lip fluid, high impact colour, glossy shine [and] fabulous wear". This ad was highly promoted on Instagram, with the caption, "this is not a lipstick".


Photo of Dior Addict Fluid Stick ad
Dior Addict Fluid Stick ad

Screenshot of Dior Instagram post for Dior Addict Fluid Stick
Instagram post for Dior Addict Fluid Stick


Yves Saint Laurent

Yves Saint Laurent's most successful marketing campaigns include Hollywood actress Cara Delevingne promoting their Rouge Pur Couture Red Lipstick. Advertisements are easily come across many social media platforms, promoting brand awareness and their product.

The most talked about image from this campaign is of Cara Delevingne posing in a reclined position, wearing only their red lipstick and a black blazer. The pant-less photo was quickly shared on Instagram as people reacted to the risqué advertisement.

YouTube videos were also shared on YSL Beauty's YouTube channel, including behind-the-scenes footage and tutorials.


Rouge Pur Couture Ad Campaign Image feat Cara Delevingne
Rouge Pur Couture Ad Campaign Image
Screenshot of Cara Delevingne Ad Campaign for YSL Beauty's Rouge Pur Couture Lipstick
Cara Delevingne for their Rouge Pur Couture Lipstick

Screenshot of YSL Beauty's Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne
Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne


Content Marketing Idea - Dior

To further promote their Dior Diorific Lipstick, the brand can create an ad campaign involving their newest celebrity spokesmodel, Jennifer Lawrence. A video of her applying the lipstick, taking a selfie and then saying "I am Diorific" can be uploaded onto YouTube and the brand's website. This will then be advertised on Instagram and Twitter encouraging users to take a photo of themselves wearing the lipstick accompanied by the hashtag #iamdiorific. The audience of this ad campaign includes current Dior fans, beauty/makeup junkies, and the primary Dior target market, females ages 18-35.

The purpose of this ad campaign is to gain more followers, and brand popularity through user engagement. This would be scheduled to launch during the spring/summer season, as lipstick shades are the most fun and bright, creating a light, playful atmosphere, perfectly complimenting the bubbly personality of Jennifer Lawrence.



APA Citations:

Cara Delevingne Is Bolder than Her Lipstick in New Ad. (2015). 
      Retrieved March 05, 2016, from http://preen.inquirer.net/12760/cara-delevingne-is-bolder-than-her-lipstick-in-new-ad 

Cara Delevingne Strips Off For YSL. (n.d.). 
      Retrieved March 05, 2016, from http://lovethatmag.com/2015/08/26/cara-delevingne-strips-off-for-ysl.html 

Dior uses multifaceted digital campaign to launch new lip product. (2014). 
      Retrieved March 05, 2016, from http://www.luxurydaily.com/dior-uses-multifaceted-digital-campaign-to-launch-new-lip-product/ 







Sunday, 3 April 2016

MAC | Fan Pages

MAC is a cosmetic favourite all around the world. The following are three fan pages where people write reviews all over the internet. 

First is a beauty blog called Makeup and Beauty Blog, designed to promote all different types of cosmetics. This a very useful page to refer to when delegating between makeup brands. How does this cosmetic brand work? It's simple- you put in a category word, in this case MAC, and all of the blogs relative to MAC come up. This is useful to interested existing and potential consumers because it is real people talking about the brand, their favourite shades and products and how to apply them for maximum effectiveness. These pages are useful for MAC as well because it's free promotions. 
Makeup & Beauty Blog | MAC
 Second is a twitter page @MAC_Keri_B from a woman named Keri. Her whole twitter page is everything MAC. Keri's page peeks interest to MAC and makes you want to go out and sample a product. Her page is to the point and simple. She writes what she likes and uses and her fans take her word and try it out! The past few tweets relative to MAC were promoting MAC's highlight eye shadow, MAC's new palettes and MAC nail polish and her favourite shades of it all. 
@MAC_Keri_B twitter page
Third is a very famous makeup website titled Makeup Geek created by a woman named Marlena. Makeup geek started as YouTube videos and eventually became a website. The main purpose for Makeup geek is posting tutorials on different makeup looks. Marlena uses different shades of MAC in every video which which is very useful to consumers to pick their favourite shades and compare to her skin tone. Marlena also gives honest  reviews on MAC products which reassure fans to give them a try or not. Marlena also gives top tens to show her favourite products and it also compared similar products from other companies which is also very useful for makeup lovers. 
Makeup Geek | MAC
   Written By: Alexandra Torres
  

Tuesday, 29 March 2016

Yves Saint Laurent: Fan Pages


Yves Saint Laurent Fragrances and Beauty - Facebook Fan Page

With 291,633 likes*, this fan page provides viewers with an inside scoop on the latest Yves Saint Laurent's beauty products, industry news and events. On page's "about" section viewers can see that its the official YSL Beauty fan page, along with their mission:

Addicted to Love
Devoted to Life
Let’s fight against Boredom



Screenshot of Yves Saint Laurent Fragrance & Beauty Facebook fan page
Yves Saint Laurent Fragrance & Beauty Facebook fan page

Fan_Yves_Saint_Laurent - Instagram Fan Page

Screenshot of Yves Saint Laurent Instagram fan page
Yves Saint Laurent Instagram fan page

Viewers can expect to find a mix of Yves Saint Laurent's beauty products (especially lipstick and lip-gloss and fashion creations. The fan page has 10,400 followers*.


Babillages - Blog

Yves Saint Laurent is mentioned in this French fan page blog, as the writer shares her love of their makeup products, giving them a review.


Screenshot of Babillages Yves Saint Laurent blog post
Babillages Yves Saint Laurent


*As of March 3, 2016.


APA Citations:

Babillages 2012. Devoted to...Yves Saint Laurent. 
      Retrieved from: http://babillages.net/2012/07/22/devoted-to-fans-yves-saint-laurent-palette-maquillage/

Facebook, 2016. Yves Saint Laurent Fragrances and Beauty. 
      Retrieved from: https://www.facebook.com/YvesSaintLaurentBeautyUSA/

Instagram, 2016. Fan_Yves_Saint_Laurent.
      Retrieved from: https://www.instagram.com/fan_yves_saint_laurent/


Written by Kim Lavia



Sunday, 27 March 2016

Dior: Fan Pages

Dior Valley - Instagram Fan Page

An Instagram fan page titled "Dior Valley" posts anything and everything Dior. Viewers can expect to find Dior products such as lipstick, lipglossnail polish, shoes, handbags, sunglasses, and perfume. The page has 38,000 followers*.


Screenshot of Dior Valley Instagram Page
Dior Valley Instagram Page

Check out Dior Valley here.


Public Ados - Christian Dior Page

A French newsletter website titled "Public Ados" has a page dedicated to Dior news, photos, and videos. Viewers can read a short biography on Christian Dior and share content on other social media platforms (Facebook and Twitter).

Screenshot of Public Ados Christian Dior Page
Public Ados Christian Dior Page

Keep up with Dior news here.


Tommy Beauty Pro - Blog

Dior is mentioned in a fashion and beauty blog titled "Tommy Beauty Pro". There you will find backstage coverage of makeup looks at Dior's Spring-Summer 2014 L'Or Show. 



Wordpress blog screenshot of Tommy Beauty Pro blog
Tommy Beauty Pro Blog


Visit Tommy's blog here.


*As of March 3, 2016.


APA Citations:

Instagram, 2016. Dior Valley. Retrieved from: https://www.instagram.com/diorvalley/?hl=en

Public Ados, 2016. Christian Dior. Retrieved from: http://mode.ados.fr/Christian-Dior.html

Wordpress | Tommy Beauty Pro, 2014. Dior Backstage Makeup - L'Or Show S/S 2014. 
       Retrieved from: https://tommybeautypro.wordpress.com/tag/dior/


Written by Kim Lavia



Friday, 25 March 2016

Chanel vs. Sephora on YouTube

An analysis on Chanel and Sephora's YouTube channels will determine each brands video posting habits, content, and popularity.

Chanel


  • Chanel's YouTube channel has 535, 635 subscribers and over 222 million views. They provide several links to their other social media platforms.
  • Videos are frequently uploaded on to their channel to promote their seasonal fashion shows, product collections, high quality ingredients, and behind the scenes footage. 
  • A recent successful video which they uploaded on to their channel is a 3 min and 27 sec video about the "Vocabulary of Fashion - Inside Chanel". The video currently has 2, 878, 450 views and 67 comments. I believe this video has become successful because it tells the story of The Vocabulary of Fashion through the history, symbols, and codes of Gabrielle Chanel. One of the reasons Chanel has a large amount of loyal followers is because of their long history of being a fashion icon and through this video they allowed their followers to get a glimpse inside Chanel. 
Chanel YouTube video
"Vocabulary of Fashion - Inside CHANEL" YouTube video

Sephora

  • Sephora's YouTube channel has 520, 720 subscribers and over 62 million views. They provide several links to their other social media platforms. 
  • Videos are uploaded almost daily and most of the time several times a day. They have a total of 478 videos and 14 playlists with titles such as How-to's from Sephora Pros, Trending at Sephora, Colour Correcting, etc. Their videos promote their vast variety of brands as well as engage with customers by showing them how to apply makeup. 
  • With 19, 126 views, 732 likes, and 27 comments, Sephoras "Mattified Lip Stick + Lip Flip with Kendall Jenner and Irene Kim" is their most successful recent video. It is a 51 second promotional ad that features 2 well-known models. I believe this video became successful because not only was it fun and innovative, it also featured high end models such as Kendall Jenner. 
Sephora's Mattified Lip Stick + Lip Flip YouTube video


Click Chanel and Sephora to see more details

Tuesday, 22 March 2016

MAC vs. Estée Lauder on Twitter

MAC's twitter page with 1.13M followers
MAC's twitter page is all of what you would expect with a cosmetic company's social media page. Full of product advertisements, celebrity endorsements and vague pictures to generate brand awareness to consumers. Overall, from an observation standpoint, MAC posts and retweets roughly every day. They do not maintain a consistent 50/50 rule with all of their posts on their other social media pages and it tends to feel like you are reading someone else's page but all in all, their posts are very successful. One in particular is the celebrity endorsement from Caitlin Jenner. The reason for their success with the post is promoting what they stand for; which is beauty and diversity in all shapes, colours, and ages; "All Ages. All Races. All Sexes." This tweet has 16,000 likes and 7.2 thousand retweets.     
Successful tweet of Caitlin Jenner on Feb. 26th
Estée Lauder's Twitter page with 277,000 followers
From an observant eye, Estée Lauder has a different posting method. They post every couple of days but multiple times in that day with tweets of their own and retweets from other people. Estée Lauder has a tendency to only post based on their products and post with the purpose of selling, however one of their tweets I discovered most interesting was not relevant to their products at all. On February 4th, Estée Lauder tweeted a video for World Cancer Day. The video generated likes and retweets but was overall most successful for posting something the company cares about and wants customers to know. It was nice to come across something other than a picture of a product. The purpose was to generate Breast Cancer Awareness and show how Estée Lauder supports it; a very successful tweet from a customer's point of view. 
Successful tweet from Estée Lauder
Written By: Alexandra Torres

Sunday, 20 March 2016

Chanel vs. Sephora on Pinterest

Unfortunately, Chanel doesn't have an official Pinterest account but there are Pinners, Pins, and Boards dedicated to the well known brand, they feature content directly related to the company. In the near future, there will be a blog post on Chanel's Fan pages which will feature a fan page from Pinterest.  


Sephora

Sephora Pinterest account
Sephora's Pinterest Page


An analysis on Sephora's Pinterest page will determine pinning habits, pin and board content, and popularity. 
  • Sephora is highly active on their Pinterest account. They pin daily to their 71 Boards and have a total of 10.5k pins. 
  • They currently have 407.2k followers, 113 likes and following 125 pinners. 
  • Sephora's description is "Let's Beauty Together". They use this account to connect with their followers on a personal level. 
  • Their Boards are dedicated to various categories such as: Today's Obsession, Lips, Eyes, Beauty How-to's, Trending Now, Gifts Under $25, etc. 
  • One of Sephoras most successful pins was saved to their Lips Board and was pinned 168 times, liked by 56 pinners, and has 4 comments. The pin is promoting Sephora's Lip of the Day: Lip Boldly by PacificCentre. The image they used was uploaded from their #BeautyBoard gallery on their website. They are encouraging followers to upload their "look" to the gallery for a chance to be featured. I believe this pin is successful because they have a visually appealing image of lips with a bold shade of lipstick on. One of the comments on the pin is of a pinner asking what shade the lipstick is, this proves that the pin was successful in promoting a product and potentially making a sale. 
Sephora Pinterest Lip of the Day
Sephora's Lip of the Day pin


Pinterest has always had a large base of female Pinners and is now becoming more and more popular internationally. Sephora does an excellent job using this social media platform to promote their company. They know their target market is females and by using Pinterest they are able to reach out to more of their followers in a creative way. Pinterest is a visual discovery tool that Sephora has taken advantage of with all their visually appealing products. 

Written By: Shannel De Melo

Click Sephora to view their Pinterest account and successful pin

Friday, 18 March 2016

Chanel vs. Sephora on Twitter

An analysis on Chanel and Sephora's Twitter pages will determine each brands tweeting habits, content, and popularity.


Chanel



  • Chanel doesn't always tweet daily but when they do, they frequently tweet multiple times in the same day. 
  • For over a month, the majority of tweets have been videos and GIFS promoting their shows #HauteCouture, #FrontRowOnly, and #CocoCase. Due to the rich history Chanel has, they are extremely exclusive and don't see the need to use the 50/50 rule. They had an enormous loyal fan base before the rise of social media. 
  • Chanel's most recent successful post on the story of the Chanel Fall Winter 2017 show was reblogged by 9.4k twitter users and liked by 18k users. This tweet was successful because they showed a glimpse into the story of one of Chanel's shows and their newest collection. The video had well known celebrity figures, which would be another reason it became so popular.  


Tweet about Chanel's FallWinter2017 show
Chanel's video on the story of the Chanel Fall Winter 2017 show


Sephora



  • Sephora tweets daily, often several times a day. 
  • Regularly applies the 50/50 rule on their Twitter page, they post company and industry related content. Sephora is well aware of who their target market is, women between the ages of 16 to 30, and often post content which would appeal to them. They tweet tutorial videos, tips&tricks, and promotional content. Some of their tweets are meant to engage with their followers on a more personal level such as their recent tweet about International Womens Day.
  • The most recent successful tweet was of a GIF demonstrating how a variety of lip shades looked on different skin complexions. The tweet was reblogged by 220 users and liked by 590 users. By using a GIF to showcase their visually appealing content, they were able to create a successful post. So much can be expressed through a GIF and by using this form of expression, Sephora was able to show their followers "a full sprectrum of perfect-for-you trending lip colours". They used the hashtag #GIFparty to get their followers to promote their lip shades
Sephora's tweet about lip shades
Sephora's full spectrum of lip shades tweet 

Written By: Shannel De Melo

Click on Chanel and Sephora's links for more details

Tuesday, 15 March 2016

Dior vs Yves Saint Laurent on Twitter


A comparative look at the Twitter accounts of Dior and Yves Saint Laurent will observe posting habits, content, and popularity.
Dior

  • Demonstrates consistent tweeting habits, tweeting on a daily basis to keep followers’ interest.
  • Applies the 50/50 rule – tweets are a mix of promotional material and industry-related events.
  • The most successful tweet was posted on February 24, 2016, promoting the launch of "Dior Addict Ultra Gloss." The tweet includes the hashtag #shinedontbeshy
  • The Dior Addict Ultra Gloss tweet gained 2,400 retweets and 5,900 likes. 


Twitter screenshot of Dior's Addict Ultra Gloss tweet
Dior Addict Ultra Gloss Tweet

Yves Saint Laurent

  • Does not tweet on a daily basis
  • Oftentimes there are four to five days in between tweets, however multiple tweets appear in a day. Their YSL Beauty account tweeted regularly until Nov 12, 2015, and has not tweeted since then.
  • Yves Saint Laurent does not apply the 50/50 rule, as tweets consist only of company products and campaigns (on both main and beauty accounts).
  • Their most successful tweet was posted on November 10, 2015, promoting one of their red lipsticks, and used the following hashtags: #kiss #love #holiday #makeup
  • The tweet received 38 retweets and 79 likes


Twitter screenshot of YSL Beauty's red lipstick tweet
Yves Saint Laurent's red lipstick tweet


Both Dior and Yves Saint Laurent’s tweets proved to be successful because of the imagery used; they understood their target market (primarily females 18-35) knowing that they like high contrast photos with accents of pink, red, or gold. The use of hashtags contributed to the success as well, as they promoted the product were relevant to the industry and/or time of the year.


APA Citations:

Twitter (2016). Dior
      Retrieved from: (1) https://twitter.com/Dior (2) https://twitter.com/Dior/status/702510092093100034

Twitter (2015). YSL Beauty
      Retrieved from: (1) https://twitter.com/yslbeauty?lang=en (2) https://twitter.com/yslbeauty/status/664114816328560640


Written by Kim Lavia