Showing posts with label Chanel. Show all posts
Showing posts with label Chanel. Show all posts

Monday, 11 April 2016

La Bouche Rouge Lipstick says goodbye

Three friends, six brands and thirty-two insightful posts later, La Bouche Rouge Lipstick regrets to inform you the posts will be coming to an end. Through our analyzation of web presence from brands like Chanel, Dior, YSL, MAC, Estee Lauder, and Sephora, we have come to many different conclusions.

We first introduced the minds behind the blog. A short bio of our names and links to social media were provided for a feel of who is writing what. We then gave a search engine optimization analysis of all 6 brands concluding which brand was most effective with their SEO. The next twelve posts were comparing each company on their social media platform to analyze who had the most effective social media pages. Last but not least we created a new marketing campaign for three of the brands in which would benefit the company and how.

The campaign allowed readers to view the brands from the perspective of a social media study. It shows readers how to effectively post simultaneously between platforms for maximum results. The social media study campaign also gives consumers an insight on which of their favourite brands hold the strongest web presence and which are most popular. 

The analysis of various cosmetic brands provided us with the opportunity to learn about essential marketing tools such as Google Analytics and Hoot-suite, as well as build a brand and watch it grow.


Click the link to watch our video


4 La Bouche Rouge Lipstick video on YouTube



And remember to let your lips speak for themselves.




Connect with the writers:

Connect with Shannel on her LinkedIn.

Connect with Kim on her LinkedIn.

Connect with Alexandra on her LinkedIn


Wednesday, 30 March 2016

Chanel | Fan Pages

There are numerous amounts of fan pages that are dedicated to Chanel. The three active pages that I believe best represents the brand are as followed:

Instagram - Chanel International


Chanel International Instagram Page
Instagram fan page for the brand Chanel

Chanel International is a fan page dedicated to "Chanel lovers". The page has 523 posts, 3,715 followers, and is following 701 people. The pictures are all of Chanel's products, often being worn by someone. The description informs users to tag @ChanelInternational on their Chanel related posts in order to be featured on the page. 

Click here to visit Chanel International on Instagram

Facebook - Chanel Cosmetics


Chanel Cosmetics Facebook Page
Facebook fan page for the brand Chanel

Chanel Cosmetics is a Facebook page dedicated to Chanel's cosmetic products. The timeline page portrays itself as an official Chanel page but it was actually created by a fan as a presentable blog about Chanel. The page features images and videos of Chanel's cosmetic products, with each post receiving a large amount of likes. Currently, there are 105,363 people liking Chanel Cosmetics Facebook page.

Click here to visit Chanel Cosmetics on Facebook

Pinterest - Chanel 


Chanel on Pinterest
Pinterest fan page for the brand Chanel

Currently, Chanel does not have a Pinterest account and when searching on Google "Chanel on Pinterest" this fan page is the first search result. This page was created by Ashlee Sara Jones and it is 1 Board out of many that she has on her Pinterest account. The Chanel Board has 5k pins and 18.2k followers. There are mostly professional images and articles of Chanel's various seasonal fashion shows and product campaigns. 

Click here to visit Chanel on Pinterest

Written By: Shannel De Melo

Friday, 25 March 2016

Chanel vs. Sephora on YouTube

An analysis on Chanel and Sephora's YouTube channels will determine each brands video posting habits, content, and popularity.

Chanel


  • Chanel's YouTube channel has 535, 635 subscribers and over 222 million views. They provide several links to their other social media platforms.
  • Videos are frequently uploaded on to their channel to promote their seasonal fashion shows, product collections, high quality ingredients, and behind the scenes footage. 
  • A recent successful video which they uploaded on to their channel is a 3 min and 27 sec video about the "Vocabulary of Fashion - Inside Chanel". The video currently has 2, 878, 450 views and 67 comments. I believe this video has become successful because it tells the story of The Vocabulary of Fashion through the history, symbols, and codes of Gabrielle Chanel. One of the reasons Chanel has a large amount of loyal followers is because of their long history of being a fashion icon and through this video they allowed their followers to get a glimpse inside Chanel. 
Chanel YouTube video
"Vocabulary of Fashion - Inside CHANEL" YouTube video

Sephora

  • Sephora's YouTube channel has 520, 720 subscribers and over 62 million views. They provide several links to their other social media platforms. 
  • Videos are uploaded almost daily and most of the time several times a day. They have a total of 478 videos and 14 playlists with titles such as How-to's from Sephora Pros, Trending at Sephora, Colour Correcting, etc. Their videos promote their vast variety of brands as well as engage with customers by showing them how to apply makeup. 
  • With 19, 126 views, 732 likes, and 27 comments, Sephoras "Mattified Lip Stick + Lip Flip with Kendall Jenner and Irene Kim" is their most successful recent video. It is a 51 second promotional ad that features 2 well-known models. I believe this video became successful because not only was it fun and innovative, it also featured high end models such as Kendall Jenner. 
Sephora's Mattified Lip Stick + Lip Flip YouTube video


Click Chanel and Sephora to see more details

Sunday, 20 March 2016

Chanel vs. Sephora on Pinterest

Unfortunately, Chanel doesn't have an official Pinterest account but there are Pinners, Pins, and Boards dedicated to the well known brand, they feature content directly related to the company. In the near future, there will be a blog post on Chanel's Fan pages which will feature a fan page from Pinterest.  


Sephora

Sephora Pinterest account
Sephora's Pinterest Page


An analysis on Sephora's Pinterest page will determine pinning habits, pin and board content, and popularity. 
  • Sephora is highly active on their Pinterest account. They pin daily to their 71 Boards and have a total of 10.5k pins. 
  • They currently have 407.2k followers, 113 likes and following 125 pinners. 
  • Sephora's description is "Let's Beauty Together". They use this account to connect with their followers on a personal level. 
  • Their Boards are dedicated to various categories such as: Today's Obsession, Lips, Eyes, Beauty How-to's, Trending Now, Gifts Under $25, etc. 
  • One of Sephoras most successful pins was saved to their Lips Board and was pinned 168 times, liked by 56 pinners, and has 4 comments. The pin is promoting Sephora's Lip of the Day: Lip Boldly by PacificCentre. The image they used was uploaded from their #BeautyBoard gallery on their website. They are encouraging followers to upload their "look" to the gallery for a chance to be featured. I believe this pin is successful because they have a visually appealing image of lips with a bold shade of lipstick on. One of the comments on the pin is of a pinner asking what shade the lipstick is, this proves that the pin was successful in promoting a product and potentially making a sale. 
Sephora Pinterest Lip of the Day
Sephora's Lip of the Day pin


Pinterest has always had a large base of female Pinners and is now becoming more and more popular internationally. Sephora does an excellent job using this social media platform to promote their company. They know their target market is females and by using Pinterest they are able to reach out to more of their followers in a creative way. Pinterest is a visual discovery tool that Sephora has taken advantage of with all their visually appealing products. 

Written By: Shannel De Melo

Click Sephora to view their Pinterest account and successful pin

Friday, 18 March 2016

Chanel vs. Sephora on Twitter

An analysis on Chanel and Sephora's Twitter pages will determine each brands tweeting habits, content, and popularity.


Chanel



  • Chanel doesn't always tweet daily but when they do, they frequently tweet multiple times in the same day. 
  • For over a month, the majority of tweets have been videos and GIFS promoting their shows #HauteCouture, #FrontRowOnly, and #CocoCase. Due to the rich history Chanel has, they are extremely exclusive and don't see the need to use the 50/50 rule. They had an enormous loyal fan base before the rise of social media. 
  • Chanel's most recent successful post on the story of the Chanel Fall Winter 2017 show was reblogged by 9.4k twitter users and liked by 18k users. This tweet was successful because they showed a glimpse into the story of one of Chanel's shows and their newest collection. The video had well known celebrity figures, which would be another reason it became so popular.  


Tweet about Chanel's FallWinter2017 show
Chanel's video on the story of the Chanel Fall Winter 2017 show


Sephora



  • Sephora tweets daily, often several times a day. 
  • Regularly applies the 50/50 rule on their Twitter page, they post company and industry related content. Sephora is well aware of who their target market is, women between the ages of 16 to 30, and often post content which would appeal to them. They tweet tutorial videos, tips&tricks, and promotional content. Some of their tweets are meant to engage with their followers on a more personal level such as their recent tweet about International Womens Day.
  • The most recent successful tweet was of a GIF demonstrating how a variety of lip shades looked on different skin complexions. The tweet was reblogged by 220 users and liked by 590 users. By using a GIF to showcase their visually appealing content, they were able to create a successful post. So much can be expressed through a GIF and by using this form of expression, Sephora was able to show their followers "a full sprectrum of perfect-for-you trending lip colours". They used the hashtag #GIFparty to get their followers to promote their lip shades
Sephora's tweet about lip shades
Sephora's full spectrum of lip shades tweet 

Written By: Shannel De Melo

Click on Chanel and Sephora's links for more details

Monday, 14 March 2016

Chanel vs Sephora on Facebook


An analysis on Chanel and Sephora's Facebook pages will determine each brands posting habits, content, and popularity.

Chanel

  • Chanel posts content on to their Facebook page on a daily basis; rarely do they post twice in the same day. 
  • The Facebook page is used strictly as a promotional tool. Chanel posts images and videos of their products, as well as their seasonal fashion shows featuring their collections. 
  • Chanel's most successful post is a video on their Spring-Summer 2016 Haute Couture show. The video has 4.4m views, 230k likes, 35k shares, and just under 4k comments. I believe it has been successful because they are allowing their followers to get a glimpse inside the Chanel world of beauty, luxury, and fashion. Not only do followers get to preview the newest collection they also get to watch elite celebrities/models talk about the back story of the show. 
Post on the story of Chanel's Haute Couture show

Sephora

  • Sephora posts often on their Facebook page, usually once or twice daily.
  • Sephora posts videos and images promoting their vast variety of health and beauty brands. They also post coupons, discount products, and tutorial videos as an incentive to consumers.
  • Sephora uses Facebook as a communication tool. Often replying to peoples comments, whether positive or negative. 
  • The most recent successful post about BITE Beauty's new Amuse Bouche lipstick collection has 33k likes, 748 shares, and 294 comments.  This post is promoting one of the company's brands while allowing followers to preview the newest lipstick collection before they choose to purchase 1 of the 34 shades. I believe the reason for this posts success is because lipstick is often seen as a must have essential in a women's makeup bag.  

Sephora Facebook post
Post for Sephora's BITE Beauty Amuse Bouche collection

Chanel and Sephora both use Facebook successfully by posting interesting and relevant content that their target markets would enjoy daily. Chanel has a rich history behind its exclusive luxury brand and because of this they are able to have a large amount of loyal followers. Sephora with its extensive variety of brands they offer, is able to gain an immense amount of followers and keep them because of their amazing customer service. The likes, shares, and comments each post had demonstrates that both these companies have products that their target consumers are talking about, sharing with their friends, and wanting to buy. 

Written By: Shannel De Melo

Click on Chanel and Sephora for more details






Monday, 7 March 2016

Social Media Study | Chanel




A Study on Chanel’s Social Media Presence


Chanel, a brand who offers high-end luxury clothes and accessories, has a high presence on selected social media networks. As with many of their products, their lipstick collection is widespread. This extensive collection is often promoted on social media as a daring beauty essential for everyday life. By analyzing their social networks, I hope to understand Chanel’s social media strategy.


Chanel’s social profile consists of:

Facebook page - 16, 140, 341 likes

Twitter page - 11.4 million followers

Instagram page - 10.6 million followers

YouTube channel - 532, 450 subscribers
Google + page - 2, 181, 978 followers



When comparing luxury brands, Chanel is one of the most visible brands on social media. They post frequently on all their networks, with Facebook being their most effective media platform. They currently have 16 million followers on their Facebook page and post everyday, sometimes several times a day. They use each of their social media networks to promote their brand and generate interest through campaigns, new product collections hitting the market, and their rich history. They have well known celebrities endorsing their products such as Nicole Kidman and well known models featured on their media campaigns such as Kendal Jenner. 

From observing each social media network, I have found that consumer feedback has been more often positive than negative. They have a high number of followers and likes on each network, with Twitter and Instagram having 10+ million followers. I believe Chanels social media strategy is strong because they have effectively gained a large number of strong and loyal followers by posting relevant and interesting content. Most importantly they have successfully created a social culture that appeals to their target market. They have presented themselves as an exclusive brand, they currently don't follow anyone on any other their social networks. The only suggestion I would have is for them to interact more with their audience by answering some of their customer’s comments on their networks.





Instagram picture - CocoRouge Collection
Instagram picture - CocoRouge Collection
Written By: Shannel De Melo