Google + page - 2, 181, 978 followers
When comparing luxury brands, Chanel is one of the most visible
brands on social media. They post frequently on all their networks, with
Facebook being their most effective media platform. They currently have 16
million followers on their Facebook page and post everyday, sometimes several
times a day. They use each of their social media networks to promote their
brand and generate interest through campaigns, new product collections hitting
the market, and their rich history. They have well known celebrities endorsing their products such as Nicole Kidman and well known models featured on their media campaigns such as Kendal Jenner.
From observing each social media network, I
have found that consumer feedback has been more often positive than negative.
They have a high number of followers and likes on each network, with Twitter
and Instagram having 10+ million followers. I believe Chanel’s social media strategy is strong because they have
effectively gained a large number of strong and loyal followers by posting
relevant and interesting content. Most importantly they have successfully
created a social culture that appeals to their target market. They have presented themselves as an exclusive brand, they currently don't follow anyone on any other their social networks. The only
suggestion I would have is for them to interact more with their audience by
answering some of their customer’s comments on their networks.
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