Sephora | Fan Pages

The three active fan pages that I believe represent Sephora the best are:

Instagram - SephoraPro

SephoraPro Instagram page

Sephora makeup artists created this fan page. Currently, there are 304 posts and 91.3k followers. The page is used to inspire others to be creative with their Sephora makeup. There are images of people who have had their makeup done by using Sephora products, images of products, and tutorial videos.

Click here to view SephoraPro on Instagram

Pinterest - Sephora Makeup

Sephora Makeup on Pinterest

This Pinterest Board was made by Nicole Hawkins and currently has 155 pins and 168 followers. The content on this Board is of various makeup products offered by Sephora, how-to videos, and articles on Sephora.

Click here to view Sephora Makeup on Pinterest

Tumblr - Marilyn's Beauty Corner

Marilyn's Beauty Corner on Tumblr

Marilyn's Beauty Corner is a fan page featuring Sephora's products. The blog does a good job keeping active by frequently posting or reblogging. All the posts are of images, with some reaching up to 200 notes.

Click here to view Marilyn's Beauty Corner on Tumblr

Written By: Shannel De Melo

Chanel | Fan Pages

There are numerous amounts of fan pages that are dedicated to Chanel. The three active pages that I believe best represents the brand are as followed:

Instagram - Chanel International

Instagram fan page for the brand Chanel

Chanel International is a fan page dedicated to "Chanel lovers". The page has 523 posts, 3,715 followers, and is following 701 people. The pictures are all of Chanel's products, often being worn by someone. The description informs users to tag @ChanelInternational on their Chanel related posts in order to be featured on the page. 

Click here to visit Chanel International on Instagram

Facebook - Chanel Cosmetics

Facebook fan page for the brand Chanel

Chanel Cosmetics is a Facebook page dedicated to Chanel's cosmetic products. The timeline page portrays itself as an official Chanel page but it was actually created by a fan as a presentable blog about Chanel. The page features images and videos of Chanel's cosmetic products, with each post receiving a large amount of likes. Currently, there are 105,363 people liking Chanel Cosmetics Facebook page.

Click here to visit Chanel Cosmetics on Facebook

Pinterest - Chanel 

Pinterest fan page for the brand Chanel

Currently, Chanel does not have a Pinterest account and when searching on Google "Chanel on Pinterest" this fan page is the first search result. This page was created by Ashlee Sara Jones and it is 1 Board out of many that she has on her Pinterest account. The Chanel Board has 5k pins and 18.2k followers. There are mostly professional images and articles of Chanel's various seasonal fashion shows and product campaigns. 

Click here to visit Chanel on Pinterest

Written By: Shannel De Melo

Social Media Study | Sephora

       
              

A Study on Sephora’s Social Media Presence

Sephora, a well-known beauty supplier of top brands, offers a variety of beauty products such as makeup, skincare, fragrance, bath and body, nails, and hair. They are currently active on several social media platforms. Their makeup brands, specifically their widespread lipstick collection, have a high presence on each platform. Their products are promoted on their social media platforms as everyday high quality beauty products. By analyzing their social networks, I hope to understand Sephora’s social media strategy.

Sephora’s social media platforms consist of:

Facebook page - 13, 639, 257 likes

Twitter page - 1.89 million followers

Instagram page - 6.4 million followers

YouTube channel - 516, 861 subscribers

Sephora is consistent in posting similar or the same content to each platform with the exception of YouTube, which they use exclusively for videos. They post frequently, everyday or every other day, on their Facebook, Twitter, and Instagram pages. The content on each platform consists of Sephora promoting products from their various brands, and various engaging posts. They often post tutorials either in video or written format, and promote their current promotional plans. They use these platforms to emphasize to consumers how they are beauty specialists that are there to help consumers with their everyday beauty needs. Consumers feedback is more often positive than negative and any comments that are negative Sephora is quick to reply to the comment.

Facebook tutorial video

Facebook promotional tool - interactive app

Facebook promotional tool - product sample

Sephora replying to a comment on Facebook

I believe Sephora’s social media strategy is a well thought out plan. They have been extremely successful at integrating their social media platforms. Though each platform has been effective for them in regards to an interactive promotional tool, I believe their Facebook page has been the most effective. They have a substantially larger follower base on Facebook and are the most interactive with consumers than any of their other platforms. 

Written By: Shannel De Melo