The first fan page Estée Lauder has is by Heidi Hamoud Makeup artist. The YouTuber is a makeup artist who posts all things makeup on her channel. Using Estée Lauder makeup tutorials and telling her subscribers how much she likes the products is free promotion for Estée Lauder. Reviews, tutorials and product comparing are what her fans love her most for. One example of Estée Lauder on her page is when she posted about the famous lipstick shade Kendall Jenner wears and advertises.
Heidi Hamoud Makeup Artist |
Shaaanxo Facebook page |
The third is a Makeup Beauty Blog where every day consumers get the opportunity to post what they like or don't about everything makeup. Specifically to Estée Lauder, people posted hundreds of Estée Lauder reviews and people's favourite products. This is great for Estée Lauder because it is free positive promotion and will hopefully increase company awareness and sales. This makeup blog is full of tutorials and pictures of products showing what consumers like.
Makeup Beauty Blog | Estée Lauder |
Written By: Alexandra Torres
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