SEO Analysis of the Lipstick Brands: Dior & Yves Saint Laurent

Dior vs. 

Dior's Lipstick Webpage

Yves Saint Laurent

Yves Saint Laurent's Lipstick Webpage

Introduction

SEO is an important consideration for marketers because with the use of brand/industry relevant keywords throughout their websites, consumers will find them easier, increasing website traffic.  In the cosmetics industry, Dior and Yves St. Laurent have incorporated SEO into their websites. Using keyword sentences throughout their sites like “Lip Colour” and “Long-Wearing Lipstick“ delivers brand awareness to consumers as a result of a search engine query. Dior uses brand-specific keywords such as “Haute Couture Long-Wearing Lipstick” and “Couture Color”. Yves St. Laurent also uses brand-specific keywords throughout their site such as “Rouge Pur Couture” and “Rouge Volupté”. These brand-specific keywords make the discovery of their websites a much simpler task. The objective is to compare and determine which of these two sites has a stronger SEO.

Summary:

Dior’s strengths are its use of brand-specific keywords and its organized, well-written content. Yves Saint Laurent’s strengths are its strong use of industry-related/brand-specific keywords and their social media presence with shareable features. Both sites ranked first when searching all keywords used. The sites are similar with their use of relevant keywords, and general layout.

Conclusion:

In the cosmetics industry, Dior and Yves Saint Laurent have excelled in incorporating SEO into their websites. With high rankings, consumers have no trouble finding their websites and visiting them. Using keyword sentences throughout their sites like “Lip Colour/Color” and “Rouge” were successful decisions by the brands. In my opinion, the overall winner of this SEO Search analysis is Yves Saint Laurent because of their overall website layout and aesthetics, use of keywords, social media presence, and shareable features.

APA Citations:

Dior Beauty (2016).  Lipsticks.

Retrieved from: http://www.dior.com/beauty/en_us/fragrance-beauty/makeup/lips/lipsticks/fr-lipsticks-lipsticks.html

YSL Beauty (2016). Lipsticks.

            Retrieved from: http://www.yslbeautyus.com/lips/lipsticks


Written by: Kim Lavia