The objective is to observe the number of social media platforms Dior is active on, posting habits, interaction with their audience, content, and overall social media success. Dior is active on Facebook, Twitter, YouTube, Instagram, Google+, and Tumblr.
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Facebook Page -- Dior
14,832,409 likes
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Twitter Page – @Dior
6.51 million followers
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YouTube Channel -- Christian Dior
248,853 subscribers
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Instagram Page -- @Dior
8.8 million followers
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Google+ Profile -- Christian Dior
2,423,317 followers
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| Tumblr Blog -- Dior on Tumblr (follower count unavailable) |
Dior posts on a daily basis, featuring a mix of company and industry-related content. This includes news, updates, and makeup trends. The company appears to be most effective on Facebook because it has the highest number of user engagement (likes, comments). Dior mostly posts content for promotional purposes to generate buzz and gather feedback. Feedback through comments is generally positive, as users rave about their favourite products such as lipstick and lip-gloss, and recent experiences. The company does not do a good job at responding to comments, displaying a lack of presence and interest in what users have to say.
Overall, Dior has a good social media presence, however they must recognize the importance of engaging with their followers. Not doing so makes the company look neglectful of what people have to say about their brand.
Twitter (2016). Dior.
APA Citations:
Facebook
(2016). Dior - Company.
Retrieved
from: https://www.facebook.com/Dior/?fref=ts
Google
Plus (2016). Christian Dior. Retrieved from: https://plus.google.com/+Dior/posts
Instagram
(2016). Dior. Retrieved from: https://www.instagram.com/dior/
Tumblr
(2016). Dior on Tumblr. Retrieved from: http://dior.tumblr.com/
Twitter (2016). Dior.
YouTube
(2016). Christian Dior. Retrieved from: https://www.youtube.com/user/Dior
*Figures collected on February 27, 2016.
Written by Kim Lavia
Great blog, keep up the good work!
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