Monday, 11 April 2016

La Bouche Rouge Lipstick says goodbye

Three friends, six brands and thirty-two insightful posts later, La Bouche Rouge Lipstick regrets to inform you the posts will be coming to an end. Through our analyzation of web presence from brands like Chanel, Dior, YSL, MAC, Estee Lauder, and Sephora, we have come to many different conclusions.

We first introduced the minds behind the blog. A short bio of our names and links to social media were provided for a feel of who is writing what. We then gave a search engine optimization analysis of all 6 brands concluding which brand was most effective with their SEO. The next twelve posts were comparing each company on their social media platform to analyze who had the most effective social media pages. Last but not least we created a new marketing campaign for three of the brands in which would benefit the company and how.

The campaign allowed readers to view the brands from the perspective of a social media study. It shows readers how to effectively post simultaneously between platforms for maximum results. The social media study campaign also gives consumers an insight on which of their favourite brands hold the strongest web presence and which are most popular. 

The analysis of various cosmetic brands provided us with the opportunity to learn about essential marketing tools such as Google Analytics and Hoot-suite, as well as build a brand and watch it grow.


Click the link to watch our video


4 La Bouche Rouge Lipstick video on YouTube



And remember to let your lips speak for themselves.




Connect with the writers:

Connect with Shannel on her LinkedIn.

Connect with Kim on her LinkedIn.

Connect with Alexandra on her LinkedIn


Friday, 8 April 2016

MAC Content Marketing Campaign

A new marketing campaign idea for MAC is to host an event inviting all victims of burn, melanoma, acne or acne scars, and anyone else with lack of confidence that would benefit in a enhancing beauty event. The free one day event will be hosted in a convention centre hosted by MAC for free makeovers for a selected group of men and woman noticed online from their videos telling MAC why they lack confidence and wish to participate in the event. The event will be hosted in the summer for the significance of warmth. After all participants are decided, the event will take place with volunteer MAC makeup artists. The whole day will be designated to makeover the victims. First they will walk through a room with interviewers talking to them and taking before pictures of them. Then they will walk further into a room with enthusiastic people and loud music getting them hyped and having fun. Once their makeover is completed and they are on their way out, a third room will be used to exit mocking a red carpet with cameras to document the finished product and ask them questions about their experience. A mashed up video from the event will be posted to summarize the purpose, show before and after photos and write how the event changed their lives for the short time they were there.
On all of MAC's social media pages and it will show people especially targeting females that everyone is beautiful and showing how confident the woman feel after they attend the makeover event.    

For MAC, this campaign will promote the effectiveness of the products, and will also create brand awareness for consumers. By showing consumers MAC is a real brand and cares about confidence and enhancing inner beauty through makeup will get people talking.
The purpose of the video is to generate likes and shares on their Facebook page, retweets on their twitter page and youtube subscribers.  





Written By: Alexandra Torres

Thursday, 7 April 2016

Estée Lauder | Fan Pages


The first fan page Estée Lauder has is by Heidi Hamoud Makeup artist. The YouTuber is a makeup artist who posts all things makeup on her channel. Using Estée Lauder makeup tutorials and telling her subscribers how much she likes the products is free promotion for Estée Lauder. Reviews, tutorials and product comparing are what her fans love her most for. One example of Estée Lauder on her page is when she posted about the famous lipstick shade Kendall Jenner wears and advertises. 
Heidi Hamoud Makeup Artist
The second  is a Facebook famous makeup artist named Shannon or Shaaanxo. Her page is also great with MANY tutorials, reviews and product comparing. She replies to requests, tries out different products and lets you know her honest opinion. All of her looks have sometimes included different Estée Lauder products. 
Shaaanxo Facebook page
       

The third is a Makeup Beauty Blog where every day consumers get the opportunity to post what they like or don't about everything makeup. Specifically to Estée Lauder, people posted hundreds of Estée Lauder reviews and people's favourite products. This is great for Estée Lauder because it is free positive promotion and will hopefully increase company awareness and sales. This makeup blog is full of tutorials and pictures of products showing what consumers like. 
Makeup Beauty Blog | Estée Lauder



Written By: Alexandra Torres

Tuesday, 5 April 2016

Sephora Content Marketing Campaign

After analyzing Sephora's social media platforms over the last few weeks, I have come to understand their content marketing campaigns and why they've been so successful. Sephora is all about creating a personalized experience for their consumers/followers. Their content is innovative and colourful, and allows followers to engage with their brand. 

 A potential new marketing campaign for Sephora can be to partner with celebrity makeup artists and selected celebrities. These celebrity makeup artists can film tutorial videos while doing a celebrity's makeup. While applying the makeup, these artists will only use products that can be purchased from Sephora. They will inform viewers of the steps they are taking and the products they are using while applying the makeup to the celebrity. By partnering with these makeup artists Sephora will not only gain a larger following base on each platform they will also appeal to their current followers. This campaign would target females between the ages of 16 to 35. 

The goal of this marketing campaign would be to:

  • Achieve over 30k likes and 700 shares on each video posted to Facebook
  • Achieve over 500 likes on each video posted to Twitter 
  • Achieve over 19k views and 700 likes on each video posted to YouTube
  • Achieve a collective amount of 2k followers/subscribers on all their platforms
This marketing campaign can be promoted on all three platforms because the videos can easily be viewed on their Facebook, Twitter, and YouTube accounts. Depending on how many makeup artists we partner with, videos can be uploaded to each platform weekly. The content marketing campaign will begin at the start of April till the end of August. Launching the campaign at this time will appeal to our target audience because spring and summer tend to be the two seasons where people socialize and go out the most. 

This campaign will attract our target audience because not only does the tutorial video keep people engaged by teaching them how to apply makeup it also features a celebrity. Previous Sephora campaigns which featured a well known celebrity such as Kendall Jenner were extremely successful because of Kendalls popularity among Sephora's target market. 

Written By: Shannel De Melo


Monday, 4 April 2016

Dior vs Yves Saint Laurent: Content Marketing

Dior 

Dior's most successful marketing campaign was for their Dior Addict Fluid Stick. They promoted the product across various social media platforms, all linking back to their YouTube landing page. This allowed users to view the promotional video content of the product, further increasing brand awareness. The brand made it clear that their fluid stick is indeed not a lipstick, but something more: a "do-it-all hybrid lip fluid, high impact colour, glossy shine [and] fabulous wear". This ad was highly promoted on Instagram, with the caption, "this is not a lipstick".


Photo of Dior Addict Fluid Stick ad
Dior Addict Fluid Stick ad

Screenshot of Dior Instagram post for Dior Addict Fluid Stick
Instagram post for Dior Addict Fluid Stick


Yves Saint Laurent

Yves Saint Laurent's most successful marketing campaigns include Hollywood actress Cara Delevingne promoting their Rouge Pur Couture Red Lipstick. Advertisements are easily come across many social media platforms, promoting brand awareness and their product.

The most talked about image from this campaign is of Cara Delevingne posing in a reclined position, wearing only their red lipstick and a black blazer. The pant-less photo was quickly shared on Instagram as people reacted to the risqué advertisement.

YouTube videos were also shared on YSL Beauty's YouTube channel, including behind-the-scenes footage and tutorials.


Rouge Pur Couture Ad Campaign Image feat Cara Delevingne
Rouge Pur Couture Ad Campaign Image
Screenshot of Cara Delevingne Ad Campaign for YSL Beauty's Rouge Pur Couture Lipstick
Cara Delevingne for their Rouge Pur Couture Lipstick

Screenshot of YSL Beauty's Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne
Instagram post for their Rouge Pur Couture Lipstick featuring Cara Delevingne


Content Marketing Idea - Dior

To further promote their Dior Diorific Lipstick, the brand can create an ad campaign involving their newest celebrity spokesmodel, Jennifer Lawrence. A video of her applying the lipstick, taking a selfie and then saying "I am Diorific" can be uploaded onto YouTube and the brand's website. This will then be advertised on Instagram and Twitter encouraging users to take a photo of themselves wearing the lipstick accompanied by the hashtag #iamdiorific. The audience of this ad campaign includes current Dior fans, beauty/makeup junkies, and the primary Dior target market, females ages 18-35.

The purpose of this ad campaign is to gain more followers, and brand popularity through user engagement. This would be scheduled to launch during the spring/summer season, as lipstick shades are the most fun and bright, creating a light, playful atmosphere, perfectly complimenting the bubbly personality of Jennifer Lawrence.



APA Citations:

Cara Delevingne Is Bolder than Her Lipstick in New Ad. (2015). 
      Retrieved March 05, 2016, from http://preen.inquirer.net/12760/cara-delevingne-is-bolder-than-her-lipstick-in-new-ad 

Cara Delevingne Strips Off For YSL. (n.d.). 
      Retrieved March 05, 2016, from http://lovethatmag.com/2015/08/26/cara-delevingne-strips-off-for-ysl.html 

Dior uses multifaceted digital campaign to launch new lip product. (2014). 
      Retrieved March 05, 2016, from http://www.luxurydaily.com/dior-uses-multifaceted-digital-campaign-to-launch-new-lip-product/ 







Sunday, 3 April 2016

MAC | Fan Pages

MAC is a cosmetic favourite all around the world. The following are three fan pages where people write reviews all over the internet. 

First is a beauty blog called Makeup and Beauty Blog, designed to promote all different types of cosmetics. This a very useful page to refer to when delegating between makeup brands. How does this cosmetic brand work? It's simple- you put in a category word, in this case MAC, and all of the blogs relative to MAC come up. This is useful to interested existing and potential consumers because it is real people talking about the brand, their favourite shades and products and how to apply them for maximum effectiveness. These pages are useful for MAC as well because it's free promotions. 
Makeup & Beauty Blog | MAC
 Second is a twitter page @MAC_Keri_B from a woman named Keri. Her whole twitter page is everything MAC. Keri's page peeks interest to MAC and makes you want to go out and sample a product. Her page is to the point and simple. She writes what she likes and uses and her fans take her word and try it out! The past few tweets relative to MAC were promoting MAC's highlight eye shadow, MAC's new palettes and MAC nail polish and her favourite shades of it all. 
@MAC_Keri_B twitter page
Third is a very famous makeup website titled Makeup Geek created by a woman named Marlena. Makeup geek started as YouTube videos and eventually became a website. The main purpose for Makeup geek is posting tutorials on different makeup looks. Marlena uses different shades of MAC in every video which which is very useful to consumers to pick their favourite shades and compare to her skin tone. Marlena also gives honest  reviews on MAC products which reassure fans to give them a try or not. Marlena also gives top tens to show her favourite products and it also compared similar products from other companies which is also very useful for makeup lovers. 
Makeup Geek | MAC
   Written By: Alexandra Torres
  

Saturday, 2 April 2016

MAC vs. Estée Lauder on Pinterest

MAC's Pinterest page
MAC's Pinterest page is categorized into interesting subtitles like Backstage, Colour, Collection and Culture. MAC's page has 26,700 followers and counting while Pinterest is becoming more and more popular. MAC lacks consistency with the 50/50 rule through all of their social media pages such as their Facebook, YouTube, and Twitter. On Pinterest specifically, viewers are unable to see timings of posts but judging by their amount of pins, which is 232, MAC does not pin as much as they post on Facebook and Twitter.
Most of the pins are product specific with the occasional through in of fashion and modelling pins of different looks. Overall, the most successful pin in one of the categories is a picture of lipstick and emphasizing spring and the new spring MAC makeup shades. This was successful because MAC posted it during cold winter and it get people excited about the warm weather. The pin makes people that want to see it go to MAC and buy the new spring collection. With 5,167 pins and counting, this was MAC's most pinned post.
MAC's most successful post
Estée Lauder's Pinterest page
Estée Lauder's Pinterest page is organized the same. With 25,700 followers, and 201 pins, Estée Lauder also lacks using Pinterest very often. To the eye from one social media site such as Facebook, Twitter and Youtube, there is more evidence of the 50/50 rule Estée Lauder uses. All posts are mainly product specific with a touch every so often of a relevant picture to their category theme like outfits, and celebrities wearing something relevant to their makeup. Out of all of Estée Lauder's followers, they don't get very many pins from other people on their posts. Their most popular pin was of course of Kendall Jenner endorsing Estée Lauder. 
Estée Lauder's most successful pin
 The reason this pin was so successful besides the fact it received the most pins and likes (156 pins & 54 likes) is because Kendall Jenner is wearing an exact shade from Estée Lauder. They also posted the price to show consumers that is an affordable product. Although this post was obviously purposed to sell, it was their most successful pin and they have Kendall to thank. 

Written By: Alexandra Torres

Friday, 1 April 2016

Sephora | Fan Pages


The three active fan pages that I believe represent Sephora the best are:

Instagram - SephoraPro


Sephora Instagram fan page
SephoraPro Instagram page


Sephora makeup artists created this fan page. Currently, there are 304 posts and 91.3k followers. The page is used to inspire others to be creative with their Sephora makeup. There are images of people who have had their makeup done by using Sephora products, images of products, and tutorial videos.

Click here to view SephoraPro on Instagram

Pinterest - Sephora Makeup


Sephora fan page on Pinterest
Sephora Makeup on Pinterest


This Pinterest Board was made by Nicole Hawkins and currently has 155 pins and 168 followers. The content on this Board is of various makeup products offered by Sephora, how-to videos, and articles on Sephora.

Click here to view Sephora Makeup on Pinterest

Tumblr - Marilyn's Beauty Corner

Marilyn's Beauty Corner on Tumblr


Marilyn's Beauty Corner is a fan page featuring Sephora's products. The blog does a good job keeping active by frequently posting or reblogging. All the posts are of images, with some reaching up to 200 notes.

Click here to view Marilyn's Beauty Corner on Tumblr

Written By: Shannel De Melo